CMO Labs

We’re a marketing analytics consultancy and integrator that will help you maximize the value of your customer data.

[Lexer @lexer]

Using a CDP to identify and target only your highest-value customers can help you achieve rapid growth in your average CLV.

But don't take our word for it. Here's a recap of our discussion with DTC experts on how to maximize your CLV.

https://t.co/4nJRwaKN69

[CMO Labs @cmolabs_io]

How using a CDP resulted in a 152% increase in sales pipeline for @Proposify:

https://t.co/VhlDv7gjnV

[CMO Labs @cmolabs_io]

CCPA starts next year. Here's what marketers can learn from GDPR to prepare.

https://t.co/D4f3qTvJKK

[CMO Labs @cmolabs_io]

Building marketing culture at a sales software company.

https://t.co/PRvu6fnLoD

[CMO Labs @cmolabs_io]

What are the most effective data-driven marketing efforts? Dive in with this @Accenture study.

https://t.co/eTYpjgcp0d

[Lexer @lexer]

With the help of Lexer's customer data platform and professional services, global retailer Black Diamond Equipment increased its eCommerce sales by 30% year over year.

https://t.co/jEfJLhI9Yu

#CDP #DTCgrowth #retailanalytics #customerinsights #datadrivenmarketing

[Tealium @tealium]

Attention marketers - looking for the steps to maintain #CCPA compliance in the new year? Our CMO,
@HeidiBullock, provides fundamental tips in this essential 7-point compliance checklist w/ @MarTechAdvisor >> https://t.co/oXRKZTwC42

[CMO Labs @cmolabs_io]

Get the latest on global customer experience trends from @Oracle. Hint: personalization is key.

https://t.co/AIsXnq3m44

[CMO Labs @cmolabs_io]

Where's #martech spending going in 2019?

https://t.co/oF9iJSdAmo

[Treasure Data @TreasureData]

Learn about the customer experience trends heading towards marketers in 2020 https://t.co/Czs0ly9Leh via @CMOAustralia #CX #marketing

[CMO Labs @cmolabs_io]

Data visualization for marketers: 7 tips for designing effective dashboards.

https://t.co/wI7CwjGmnC

[CMO Labs @cmolabs_io]

Your traditional data and analytics strategies may be holding you back.

https://t.co/1rHHNiVKFz

[CMO Labs @cmolabs_io]

A better data user experience internally means higher ROI. Make the case to get your data house in order.

https://t.co/quAF0VYRQr

[I❤️SaaS @ilovesaas]

Why big and small data are key to improving #customerexperience https://t.co/uT6wRiLPsu #bigdata #smalldata #customerdata #marketingdata #marketing

[CMO Labs @cmolabs_io]

@forrester launches B2B marketing certification program.

https://t.co/CZAQdDTcCp

[CMO Labs @cmolabs_io]

Don't delay aligning your product and marketing teams -- or you'll regret it. A great dive into marketing @intercom

https://t.co/nHFYtjpTnO

[VentureBeat @VentureBeat]

How Segment survived its brush with death to become a customer data management unicorn https://t.co/rCXq6Y0x7z by @obrien

[CMO Labs @cmolabs_io]

Onmichannel personalization sounds exciting -- but what does it mean in reality? Check out this deep dive from @lemnisk on how it impacts the financial services customer experience.

https://t.co/yz103xqbT7

[I❤️SaaS @ilovesaas]

Understanding #Data Is a Science, but Not All #Marketers Have the Right Formula https://t.co/PSicXDfhHL #marketing #marketingdata #customerdata