Courtney Wood

UNCW MKT 443-002

[Courtney Wood @cnw9053]

@jennacoop_15 @LaurelAynne That is a great point to make! It does determine the outcome of how you use the tool appropriately.
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[Courtney Wood @cnw9053]

@LaurelAynne 2. AI is a business-oriented tool. AI helps businesses by making decisions from data and can enable the user to draw insights. AMA can get help from AI by making their computers more useful in problem-solving challenges and interpreting data.
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[Courtney Wood @cnw9053]

@LaurelAynne 1. AI is a useful tool for marketers. It can be helpful to many apps, including Amazon Alexa. This app can use this tool to allow its users to listen to music, create shopping lists, etc...
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[Courtney Wood @cnw9053]

@lauren_krausee @AlexKrallman @joinClubhouse Hi Lauren! I agree with your post that Clubhouse should wait. Because they are new and there are plenty competitors. Clubhouse should analyze each one and go from there.
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[Courtney Wood @cnw9053]

@AlexKrallman 2. A brand I think would use Clubhouse is @fullcontact. I had done a presentation on this software company last semester. Clubhouse would be useful to them so they can connect with people and create projects.
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[Courtney Wood @cnw9053]

@AlexKrallman 1. I think marketers should use Clubhouse because this app makes it easy to find other people and assemble. It helps connect with customers, product feedback, run focus groups and generate marketing awareness.
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[Courtney Wood @cnw9053]

@LaurelAynne 2. A commercial that shows informational content is Dexcom. Nick Jonas advertises features of a new monitoring system for people with diabetes. The top feature is that it’s a non-prickling system.
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[Courtney Wood @cnw9053]

@LaurelAynne 1. The bud light commercial showed emotional content by drinking beer with co-workers, telling jokes and reminiscing with friends. It shows people the moments of companionship that has gone away during this pandemic.
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[Courtney Wood @cnw9053]

@OliviaMace5 @CopywriterBob @Nike I agree that Nike is an example of brand authenticity. It’s a big company and they always find ways to please their customers.
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[Courtney Wood @cnw9053]

@CopywriterBob 2. Losing brand authenticity in a company is like losing a promise to their customers. One of those companies is Blackberry. They declined because of stock decline, competition and failure in products.

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[Courtney Wood @cnw9053]

@CopywriterBob 1. Dove is an example of brand authenticity. The company would make commercials that would show how beautiful women are no matter what they look like. They would change the publics' perception and champion female empowerment.

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[Courtney Wood @cnw9053]

@KaylaWhetzel3 @Capitaldemarca That's a great point. Nowadays, people are liking specific clothes or accessories from shows/movies and buying them.
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[Courtney Wood @cnw9053]

@Capitaldemarca 2. In my opinion, Netflix's biggest customers are the younger generation. To increase sales, Netflix should make shows/movies based on that generation like the “Outer Banks.” As well as to add in a new product or clothing piece that kids would want to buy.

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[Courtney Wood @cnw9053]

@Capitaldemarca 1. Streaming the providers listed gives customers more options to watch. Access to shows/movies that they can’t find on their cable box. Doing so can lead customers to binge-watching and switching to these providers instead of having cable.

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