We’re excited to welcome Brad Michelson @BradMichelson and Greg Ivanov @shuzeld to help support Greenwood’s next stage of growth.
Brad brings deep marketing experience across some of the biggest consumer fintech and crypto brands. He brought BlockFi to market, later led a team as Head of US Marketing for eToro, and went on to work with @RobinhoodCrypto. At Greenwood, Brad will advise and contribute to our go-to-market strategy, positioning, and growth.
Greg brings deep partnership and go-to-market experience from Google, where he helped drive major regional rollouts, platform launches, and strategic growth initiatives across core products. He is also a GP at 227 Fund, an early backer of projects including Pendle, Bittensor, and RNDR.
At Greenwood, Greg will focus on enterprise partnerships, strategic relationships, and fundraising. His background in business development, partnerships, and building high-impact technology ecosystems will help us expand enterprise relationships, strengthen go-to-market execution, and position Greenwood for broad user adoption.
Together, Brad and Greg’s experience bring the kind of operating, distribution, ecosystem, and capital expertise that can materially accelerate Greenwood’s rollout and position the platform for broad adoption.
Welcome Brad and Greg.