#Cocoa is in crisis. Why is that? Download this free infographic and 10-page spotlight paper 'Anatomy of a Global Cocoa Supply Chain' to discover how cocoa is grown, bought and consumed. https://t.co/Wm5vP0sF0q
The next era of premium branding won’t be built on accessibility.
It will be built on honesty.
And that’s a much harder sell than marketing departments realise.
more at https://t.co/XVYt5aZtPp
The problem with 'affordable luxury' isn’t the price.
It’s the deception.
A £9 #hot#chocolate isn’t affordable.
A $7 #coffee isn’t affordable.
A $25 #salad isn’t affordable.
They’re luxury products.
Brands just don’t want to call them that.
🧵
Consumers still want indulgence.
They still want ritual.
They still want moments of escape.
What they increasingly reject is being told a luxury-tier product is an everyday necessity.
Your take:
Does narrowing the scope
👉 weaken environmental credibility
OR
👉 make enforcement finally realistic at scale?
Full picture: https://t.co/fYDuubwx6C
The @EU_Commission just “simplified” its #EUDR — and cut compliance costs by ~75%.
But this isn’t just efficiency.
It’s a strategic rewrite of what “deforestation-free” actually means. 🧵