From The Desk of Cocoa Radar

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[From The Desk of Cocoa Radar @cocoaradar]

#Cocoa is in crisis. Why is that? Download this free infographic and 10-page spotlight paper 'Anatomy of a Global Cocoa Supply Chain' to discover how cocoa is grown, bought and consumed. https://t.co/Wm5vP0sF0q

[From The Desk of Cocoa Radar @cocoaradar]

The next era of premium branding won’t be built on accessibility.
It will be built on honesty.
And that’s a much harder sell than marketing departments realise.
more at https://t.co/XVYt5aZtPp

[From The Desk of Cocoa Radar @cocoaradar]

The problem with 'affordable luxury' isn’t the price.

It’s the deception.

A £9 #hot #chocolate isn’t affordable.

A $7 #coffee isn’t affordable.

A $25 #salad isn’t affordable.

They’re luxury products.

Brands just don’t want to call them that.

🧵

[From The Desk of Cocoa Radar @cocoaradar]

Consumers still want indulgence.
They still want ritual.
They still want moments of escape.
What they increasingly reject is being told a luxury-tier product is an everyday necessity.

[From The Desk of Cocoa Radar @cocoaradar]

Your take:

Does narrowing the scope
👉 weaken environmental credibility
OR
👉 make enforcement finally realistic at scale?

Full picture: https://t.co/fYDuubwx6C

[From The Desk of Cocoa Radar @cocoaradar]

The @EU_Commission just “simplified” its #EUDR — and cut compliance costs by ~75%.

But this isn’t just efficiency.
It’s a strategic rewrite of what “deforestation-free” actually means. 🧵

[From The Desk of Cocoa Radar @cocoaradar]

But here’s the real question:

If high-risk products like leather are excluded…

Can the system still credibly claim
“deforestation-free”?