Code3

Code3 is a performance marketing partner working at the intersection of media, creative, and commerce to help brands succeed faster on every digital platform.

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Snapchat’s launching a new “Advanced Partner Program” which will provide a new way for agencies to work with Snapchat to both create & facilitate new ad solutions in order to improve results for their clients. https://t.co/YM6zeb1BBl

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LinkedIn’s looking to make a bigger push on video content via expanded video ad options and a new, dedicated video feed. Take a look at the infographic below for more context for your LinkedIn planning. https://t.co/KqgOWKqQsA

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TikTok has published a new guide book on how to make best use of its “Promote” quick advertising option which enables you to amplify your content by giving it a paid boost to reach a broader audience. https://t.co/4jX4bW2qNJ

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it’s Friday so we’re literally running away from our laptops. 🏃‍♂️💻 As we recharge our batteries, some fresh updates are loading on the back end. Stay tuned!

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YouTube has announced some new in-stream shopping tools as it works to drive more product discovery and purchase activity in the app. See how this could impact your brand 👇 https://t.co/tCvytkCpz8

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Lexi Fried, Director of Client Partnerships- LVMH, will be speaking at @LinkedIn's exclusive virtual event centering on influencing luxury buyers on LinkedIn ✨ Make sure to register below & tune into the event tomorrow at 11am EST/8am PST.

🔗 https://t.co/6DNKMkRMrL

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Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people that have shown an interest in your products or services, but have not yet made a purchase. https://t.co/WsuVjdkKmD

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Social media is important in product discovery, especially among younger consumers, but it’s only part of the picture. Here are 🖐️ charts on what brands need to know about product discovery across digital and physical channels. https://t.co/D9kDoxWzJR

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YouTube’s testing an update within its viewer retention charts in YouTube Studio, which will soon enable creators to dig into how different segments of their audience are engaging with their content. https://t.co/mQ5NQ0u1Jk

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Google is rolling out a change in Google Analytics in order to facilitate more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioral analytics. https://t.co/vv97PARB3R

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TikTok has partnered with Hubspot on a new guide to effective lead generation in the app which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. https://t.co/Rp5yLTR5XO

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Snapchat’s launching filters as an ad option with brands now able to sponsor AR filters in the app, which users can then add to their posts. See how this can add more exposure for your brand. https://t.co/YpdCpMiZVW

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TikTok has announced some new updates to its Video Shopping Ads, while also launching a new ad placement in the Shop tab to showcase your products. Take a look below 👇 https://t.co/QdxcX2au12

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Retail media networks are taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers. Craig Atkinson shares his thoughts with Digiday on what this new forum says about the retail media space 👇 https://t.co/TUlNmC15HH

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Instagram has launched its new “Ads with Promo Codes” option to all brands globally, providing another consideration for your IG campaigns. See how this can drive sales for brand and track IG sales as well. https://t.co/nmBe9phJ74

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TikTok’s rolling out a new analytics element called “Creator Search Insights” which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests. https://t.co/X4f0Hb1QEl

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Influencer marketing is undergoing a transformation as influencers increasingly turn to AI for content creation. Amanda Ferrante chats with @Digiday about strategies for AI content and recommendations for brands prior to engaging with creators ⬇️ https://t.co/5RR5JqFluE

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YouTube has now unveiled its newly formatted YouTube TV app which enables users to minimize the size of the playback window in order to engage with other elements of the YouTube experience. Take a look below. https://t.co/iu0Zl9H0PU

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As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. Here are some implications of a TikTok ban, including who stands to gain, who stands to lose, & what it means for the ecommerce landscape as a whole. https://t.co/BgJ62uiSKQ

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Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores. Check out how fashion brands and retailers should balance online and brick-and-mortar strategies 👇https://t.co/ihAACA1BSm