Code and Theory

50% creatives and 50% engineers living at the intersection of tech and creativity.

[Shorty Awards @shortyawards]

Mid-Size Agency of the Year goes to… @codeandtheory!

Code and Theory stood out for bold storytelling, innovative thinking, and work that continues to shape culture across entertainment, media, and beyond.

Congrats to the Code and Theory team on a well-earned win! 👏

👉 View all winners of the 18th #ShortyAwards: https://t.co/OLGEZi2feq

#ShortyAwards

[ADWEEK @Adweek]

As AI reshapes the agency model, @codeandtheory is reinventing itself around a blend of technology, software, and services, adding new leadership by naming former VML client chief JJ Schmuckler as president. https://t.co/SGccV8Zr7o

[Code and Theory @codeandtheory]

Congratulations to our CCO @CraigElimeliah on being named to the @Cannes_Lions 2026 Innovation Jury! 👏

Craig will join a select group of global creative leaders in Cannes this June to judge the world's most groundbreaking work and help set the benchmark for creative excellence. https://t.co/ezOBuL81zf

[Code and Theory @codeandtheory]

Terrell Owens is taking the stage at @Adobe Summit with Code and Theory's Dan Gardner, and if you know T.O., you know he doesn't show up to participate. He shows up to win.

That's exactly the energy behind Code and Theory's flagship table tennis experience. Learn more → https://t.co/oyFwqfnliv

On stage, T.O. and Dan are joined by NFL's Rangan Anandan and Adobe's Hannah Elsakr to discuss how AI is closing the gap between fragmented fan moments and truly connected experiences.

#adobesummit2026

[Code and Theory @codeandtheory]

We're bringing serious star power to Las Vegas this @Adobe Summit. 🏓

Olympian and six-time U.S. Table Tennis National Champion Lily Zhang and international pro and community builder Daniely Rios are joining us at our booth #2523 to play, compete and connect.

Don't miss out! Meet us there: https://t.co/oyFwqfnliv

[Code and Theory @codeandtheory]

Financial services has one of the most sophisticated marketing infrastructures. But the actual creative is the least optimized part of the engine. Code and Theory's Stef Hoffman shares why: https://t.co/Zc2ssUd5iK

Join us at Adobe Summit this month to learn more: https://t.co/oyFwqfnliv

[Code and Theory @codeandtheory]

OpenAI closes Sora. Head of Creative Labs Pete Steiner shares why rival platforms were better for agency workflows @Adweek https://t.co/CI8XljxcAM

[Code and Theory @codeandtheory]

Find Your Feet is shortlisted for Best AI & Human Collaboration at the AARON Awards !

We partnered with The SCORES Network, an organization helping young people build confidence and belonging through soccer, poetry and community service, to translate a multi-dimensional program into one unified story.

AI powered the infrastructure. Human direction shaped every frame. Learn more: https://t.co/n42XvM3gkI

[Craig Elimeliah @CraigElimeliah]

The AI company that embraces its artificiality will build something people can relate to, the way great films and great books make you feel accompanied, even when you’re alone. The intelligence follows... the artificial leads.

https://t.co/jhx1g8FSLi

[Code and Theory @codeandtheory]

Your marketing stack has 100+ tools but still can't remember what happened last quarter. That's not a capability problem. That's a continuity problem.

Introducing The Machine, the AI operating system that carries context to make your system smarter. Code and Theory's Arjun Kalyanpur dives deeper: https://t.co/XDGpVRzBtP

[Code and Theory @codeandtheory]

Too many organizations are still confusing implementation with innovation. Code and Theory CEO Michael Treff shares why the era of pilots and tests are over in Inc. Magazine.
👉 Check it out: https://t.co/huuBu5qd3A

[Code and Theory @codeandtheory]

Great ideas happen in motion. This April at @Adobe Summit, Code and Theory is debuting THE OPEN INVITATIONAL: Summit's first-ever table tennis experience, built around one belief: the brands that stay in exchange, stay ahead. Powered by @stagwell's Machine and the Creative Intelligence System.

Come see it in action. Meet us at Summit → https://t.co/DAtId25rMm

📍Las Vegas | April 20–22

[Code and Theory @codeandtheory]

📍 Tomorrow at Code and Theory HQ: ON_Claw & Order

Inspired by the rise of OpenClaw and what it represents, our partners at @ON_Discourse are hosting an old-school tech meetup tomorrow at our HQ to bring together builders, operators and AI fanatics, for live demos and candid discussion about a simple but profound shift: the browser is no longer the primary interface, the agent is.

Doors open at 5 PM EST. Come ready for networking, demos and a powerful program. RSVP now: https://t.co/cUFfel0q3P

[Code and Theory @codeandtheory]

More than 50 Fortune 500 companies now trust Code and Theory to lead transformation that actually sticks. Beyond proud to see that we are recognized at No. 5 on @adage A-List. 🏆 This one's for the team that makes it real every day. https://t.co/CKFv4Z8NRP

[Craig Elimeliah @CraigElimeliah]

So proud of this team’s relentless creativity.
So proud of our clients who trust us to build the future.

More to come! @codeandtheory

Thank you @adage

[Code and Theory @codeandtheory]

When a piece of ‘macro fan fiction’ can tank stocks, you know narrative power has shifted. Here’s why that matters for creatives right now, according to Code and Theory's Nick Francis: https://t.co/tsNAJHoyh4
@MusebyClio

[Code and Theory @codeandtheory]

Before 1984, computers were prompt boxes. Blank screens. New languages to learn. Then came GUIs. The internet. Layers of infrastructure. And now? We’re back to the prompt.

Code and Theory's Dan Gardner joins Toby Daniels and Matthew Chmiel on @ON_Discourse to unpack how the web and AI agents are changing business.

🎧 Watch now: https://t.co/0uNql3JMVh

[Code and Theory @codeandtheory]

The devices in our pockets are deeply personal. The messages we receive on them? Often anything but.

Chief Creative Officer @CraigElimeliah joins @robonn on @Codefinery's The Immortal Life of Agencies to explore why brands and agencies need to start thinking like architects — designing unified systems, crafting truly personalized experiences and knowing when (and when not) to use AI as an accelerator.

🎧Listen here: https://t.co/Qgt3AZkUvB

#TILOA #Underdifferentiated #MarketOfOne

[Code and Theory @codeandtheory]

📍LIVE from @MarketingBrew's Art & Science of AI in Marketing: “The new metric of success is the creativity people bring to solving problems,” says CTO Dave DiCamillo.

Thanks, @MorningBrew and Kelsey Sutton, for having us.

[Code and Theory @codeandtheory]

If the virality of the Olympics and accompanying meme culture proves anything, it's that consumers are starved for real, uncontrolled experiences. Chief Creative Officer Craig Elimeliah shares why brands fail to tap into this, noting that "authenticity cannot be scheduled."

👉Read his full POV in @adage: https://t.co/j1Dk6zpS6G