Erwin Verbeek

Building SaaS tools | Sharing insights on AI, SEO & growth | Founder of multiple companies

[Erwin Verbeek @codelessguy]

In 12 months, "SEO" will mean:

50% optimizing for traditional search
30% optimizing for AI answers (ChatGPT, Perplexity)
20% optimizing for platform search (Reddit, LinkedIn, YouTube)

The name stays. The game changes. #AI #SEO

[Erwin Verbeek @codelessguy]

Pattern I've noticed:

Clients who ask "how long until we rank" usually quit before seeing results.

Clients who ask "what can we improve this month" usually crush it.

Patience compounds. #SEO

[Erwin Verbeek @codelessguy]

Honest question:

Would you rather rank #1 for a keyword with 10K searches...

Or have a product so good that 100 people recommend it without you asking?

(You can only pick one) #Marketing

[Erwin Verbeek @codelessguy]

Your homepage ranks for your brand name.

Your blog ranks for "how to" queries.

But nothing ranks for "[your category] for [your ideal customer]."

That's the gap. #SEO #Marketing

[Erwin Verbeek @codelessguy]

SEO Twitter in 2026:

"Just add schema markup"
"Just improve Core Web Vitals"
"Just build more backlinks"

Real SEO: figure out which one actually moves the needle for YOUR site. #SEO

[Erwin Verbeek @codelessguy]

The shift:

From "what keywords rank"
To "what problems do people type into Google"

Tools give you words. Customers give you context.

Both matter. But context wins.

5/5 #SEO #Marketing

[Erwin Verbeek @codelessguy]

I stopped using keyword research tools for 18 months.

Traffic went up. Conversions doubled.

Here's what I learned:

1/5

[Erwin Verbeek @codelessguy]

Example:

Tools said "project management software" had 50K searches.

Customer tickets said "how to stop missing deadlines with remote team."

Wrote for the second one. Converted 4x better despite lower search volume.

4/5

[Erwin Verbeek @codelessguy]

Stop optimizing for traffic.

Start optimizing for the visitors who become customers.

What's your most valuable piece of content? (Revenue, not pageviews)

6/6 #SEO #ContentMarketing

[Erwin Verbeek @codelessguy]

Most people track the wrong metrics for content ROI.

Here's what actually matters (and how to measure it in 52 minutes):

1/6

[Erwin Verbeek @codelessguy]

Most surprising finding from doing this:

Bottom-of-funnel content gets 10x fewer visits but drives 6-figure deals.

Top-of-funnel content brings traffic but rarely converts to customers worth keeping.

5/6

[Erwin Verbeek @codelessguy]

Your site has 1000 indexed pages but only 50 get traffic?

That's not a content problem. That's an architecture problem.

Google can't figure out which pages matter, so it spreads authority thin.

Solution: Consolidate, prune, redirect. Less is more. #SEO #TechSEO

[Erwin Verbeek @codelessguy]

The best SEO strategy I've seen this year:

Build for humans. Optimize for crawlers.

Not the other way around.

Stop writing for algorithms. Write for people who actually need your solution. Then make it technically perfect.

Engagement signals > keyword density. #SEO #ContentMarketing

[Erwin Verbeek @codelessguy]

3 rules for internal linking that actually move rankings:

1. Link from high-authority pages to new pages (not the reverse)
2. Use exact-match anchor text (Google still reads it)
3. Max 3-5 internal links per page (focus > volume)

Most sites do the opposite and wonder why rankings don't improve. #SEO #DigitalMarketing

[Erwin Verbeek @codelessguy]

Analyzed 200 SERPs for AI-generated content.

Found that 94% of top-ranking AI content has one thing in common: human editing.

The winners aren't using raw ChatGPT output. They're using AI as a research assistant, then rewriting with personal insights and examples.

AI speeds you up. Humans make it rank. #AI #SEO #ContentMarketing