We're eCommerce experts and growth marketers with an undying love for all things commerce. Let's talk shop!
@Shopify | @ShopifyPlus | @AdobeCommerce | Headless
If you're behind (and honestly, who isn't at this point), this gets you caught up without the 3 AM scramble.
Templates you can actually use. Not blog posts about best practices.
Get it → https://t.co/XCSQpH4ZSq
#BFCM2025
It's here. Took us two months but whatever.
Your Calm BFCM guide just dropped. And I realized we never actually said what this thing is. So here's what you're getting 🧵
We built this because we kept seeing the same pattern: teams would hit mid-November with no real plan.
Just panic and a Slack thread titled "URGENT: BFCM ⚠️" with three people online at 2 AM trying to figure out if their site can handle traffic.
Everyone's debating which AI model is best.
We're more interested in what it connects to.
MCP lets one AI assistant talk to your entire business stack – Shopify, HubSpot, Google Analytics, everything. 🧵
We've used it to:
📊Pull cross-channel analytics
📦Update inventory descriptions
⚡Generate reports that normally take hours
All from one AI conversation.
Here's what winners do differently:
They skip the build. Deploy proven infrastructure. Launch in 8 weeks.
While competitors debate vendor RFPs, smart brands are already live and optimizing.
Read full blog - https://t.co/rA9veQ7npT
September is panic season for retail execs.
"Can we launch before Black Friday?"
Translation: "We're screwed, aren't we?"
Traditional builds take 6-12 months. Black Friday planning starts in August. The math doesn't work.
#BFCM#eCommerce#Retail#BlackFriday
This is just a peek from a longer deep-dive @TechyAsit did on a question we keep getting:
“Can people really complete a purchase inside ChatGPT?”
Full breakdown here → https://t.co/jvDY5jZ4GX
@TechyAsit broke down what these new flows look like (including the risks no one talks about), and how to test it – in a week, without touching your current setup.
Read it here: https://t.co/1LLyjkwFvO
Everyone's still optimizing checkout flows.
Meanwhile:
🛒 Orders are being placed entirely inside ChatGPT
🎯 AI-generated bundles outperforming some of the best manual tests
🎁 Loyalty perks showing up in chat — no login or visit required
Selling a mattress isn't about sleep. It's about timing, trust, and simplifying the decision.
Every touchpoint has to earn its place when customers only buy once a decade.
Want the full breakdown? 👇
[https://t.co/eyd9aRVFGU]
The average Shopify store converts at 1.4%.
Mattress brands? You're lucky to hit 1.3%.
When customers buy once every 7-10 years, calling it a "funnel" is generous. It's a waiting game.
Here's how we turned Huxberry's waiting game into a 261% sales increase 👇🧵