Colgate knows the Indian market like none other.. Here is what they are saying.
Rural India is brutally hurt. Inflation, unemployment and regressive policies towards agriculture and farmers have contracted its economy.
The GDP Growth if any, is certainly not seen in the rural sector.
The suit-boot ki sarkar has certainly helped a few business families in India. Their growth is remarkable. So huge that the 10 odd families gains impact the GDP growth calculations positively for the entire Nation.
The Colgate -Palmolive company that supplies tooth paste to almost every second family in India, gets the sense of market and customer behaviour better than many others. The sluggish sales in rural and equally so in urban markets reflect the stress that a weak economy leaves in the lives of common man.
Even as #PM and #FM and their ecosystem in Media and elsewhere scream from rooftops about fastest growing economy -the fact remains that 70% of Indians that stay in rural India are struggling with finances even to purchase a tooth paste.
#AmritKaal is certainly an auspicious moment for the Mitr (friends) of #BJP ...the 10 odd families, mostly from Gujarat .
Sadly for most Indians, these are terrible times.