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One of the most important aspects for me is that our collection has meaning. Because I'm convinced that holders and collectors can sense when you create with purpose.
And I believe the way your art is valued on the market goes along with that too.
Good question. Simply put, instead of creating a cookie cutter collection with templates, we establish a whole universe first — which is pretty much how every web2 manga / anime IP was created.
You can check the image below and zoom around a bit. A lot of those characters look vastly different. But it's clear they all belong to the same IP / brand. So it's mainly about style, colors, artistic aesthetic etc. and much less about the shape of the template. I think we've been dumbed down by what digital collectibles look liked like over the years and set our expectations of what a great collection can look like too low.
The approach for traits which I describe in this clip is risky and has never been done before. But I also believe it's necessary.
Especially with respect to your holder's personalities, I don't think it's wise to expect everyone to identify with the exact same base template.
The next logical step after the groundwork laid by the current bluechips is to introduce more uniqueness, diversity, stronger identities, different body types etc.
We cannot continue to repeat the same recipe over and over and over again. It's time for something new to push digital collectibles further.
The reason people value hand drawn art over AI content is emotional satisfaction. If something was created by hand it contains: TIME.
And time equals effort. The artist had to learn the craft, hone it, and then put it to work with intent and passion.
AI on the other hand produces everything in seconds by recycling things which already exist. There's no effort behind it. It doesn't actually --create--.
Let me give you an example. Let's say you'd hand your mother a letter that expresses your gratitude and love for her. How do you think she'd react if you told her AI wrote it. She'd be disappointed, right?
Because even if you gave AI the input and even if AI maybe wrote the letter better than you could have yourself, it lacks the effort. It's simply not real.
And no matter how good AI will get, this void can never be filled. Anyone bullish on AI art or AI movies is completely out of touch with human nature. We do not value things which contain zero effort. Naturally we understand that they are hollow copies of the real thing and hence worthless.
Traditional art has proven the same point a long time ago. You can buy almost perfect replicas of famous paintings. But why are they worth so much less? Because, again, the artist can only give his soul to the artwork once. It cannot be copy pasted by plagiarizing the original.
Humans value time, effort, passion, and a love for the craft. That will never change. Never. In fact, that appreciation will only grow stronger as the world is flooded with slop.
That's why Majin builds on the foundation which Azuki laid. We honor the craft, we respect artistic integrity, and we make sure you can feel the soul in everything we create.
For our character concepts I focus on creating unique and memorable personalities. Not only with regard to their look, but posture, angles, and expressions are crucial to explore too.
Your PFP is your online identity. That makes creative diversity one of the most important aspects. From my perspective we had enough of the "Stormtrooper collections", where it's pretty much just 10,000 clones with different hairstyles and colors. At this point, the space has matured enough where we can do more and create a much deeper IP.
In the next live streams we'll start diving into the utility and roadmap of Majin. Because behind the pretty packaging, there's an absolute beast of a ponzi, sorry, I mean fully sustainable economic model.
The key to exciting a big audience is simplicity. Because no matter how great your product might be, if it's not attractive on a surface level and easy to understand, you'll have a tough timing scaling.
This is why we put a tremendous amount of work into the visuals of Majin. What we want to achieve is that it only takes one short glance to evoke the curiosity of the viewer. And any closer look immediately sparks the thought: "Damn, this looks good!"
If you manage to achieve that, then there's a very good chance for attention and growth to accelerate. It's also the straight path to mass adoption. Not explanations, but visual appeal, and fundamentals + utility to back it up.
This was an early draft of the fallen angel.
When you click "Show more", you'll get to read part of my vision for this illustration. I believe it's valuable for minters to have context about the depth of the artwork, because it sets a different scale of expectations compared to what they might be used to.
"In this scene I would like to show an angel that is in the process of falling from heaven (metaphorically and literally). The main notable details would be that the halo of the angel is shattered and turning from gold to black. And that the wings of the angel are falling apart. In the world of Majin, the demons on earth are former angels that fell from heaven. When an angel falls from heaven, it loses its wings and the halo shatters and turns black (they still wear them above their head, but it’s now black and not intact anymore with particles floating around the black broken halo). When fallen angels reach earth, they hit the ground with loud thunder and lightning-type impact and explosion.
This moment of the angel falling would also foreshadow the transformation of the angel into a demon. That being said, I would still very much like for this scene to have a heavenly feeling to it and overall be bright / colorful. Maybe at the bottom there could be an indication of darkness. I would also like that the scene feels weightless. Like in zero gravity. It can also show almost an endless space of infinity.
The point of the illustration would be to show how beautiful heaven is but at the same time convey that the angel slowly realizes desperation / sadness from losing their position and being exiled from heaven — something which is a very dramatic moment."
My full vision combined with the character sheet, scene references and talent of the artist then allows us eventually create the final masterpiece.
We are all about villainy and breaking the rules.
That means if you manage to hack, crack or cheat your way to the top, that's fair play.
Just be careful, because walking the dark path comes with traps and risks.
Starting next week, our server members can compete in brutal roguelike games for additional EXP and more.
After the private test run we'll open it up to everyone. Expect frustration, excitement, and victory. Just don't be slow, otherwise someone else might have redeemed your reward already 👹
Just like Naruto, Jujutsu Kaisen, and One Piece, we follow the tradition of chibi / SD (ちび・スーパーデフォルメ) content for bonus material, non-canon segments, and behind-the-scenes illustrations.
From a business perspective, this is commercially valuable because chibi / SD formats naturally translate into merchandise, social media content, short animated clips etc.
But it also gives Majin a clear separation between the main canon (serious, dark, beautiful, high-impact character art) vs. the chibi / SD style, which functions as a lighter, non-canon extension of the world.
This is a proven approach within anime / manga culture which allows a brand to keep its main story and visual identity while creating lighter, more accessible content that new fans can enjoy.
We want Majin to be authentic Japanese through and through. So we learn from the most successful franchises and empower our Japanese artists to uphold traditions and the highest standards.
This is a quick insight into how DeGods created their character for the y00t collection.
The big takeaway is that a lot of experimenting is necessary and sufficient time needs to be spent in exploring the art direction. Because collectors and holders historically have shown to appreciate originality, attention to detail, and passion.
Which means: the more you put into getting the style and characters right, the greater the chances for the collection to moon.
This early concept visualizes the relationship of a character with her companion.
These little friends are part of the collection and play a vital role in Majin. But be careful: they are not just rare and cute. They protect their owners and may at times display unexpected capabilities.