Colateral

Software to revolutionise in-store #marketing & #retailmedia processes, helping #retailers to improve experiences & drive new revenues 🛍️ #retailtech

[Colateral @colateral]

Delighted to share @Colateral & Turbyne are now one! This coming together enables a #retailmedia solution that addresses a critical need in the #retail #software market, one that empowers #retailers to efficiently monetise their entire inventories: https://t.co/Db5IJaKwak

[Colateral @colateral]

📖 "Buy now, buy now, buy now" won't cut it! Customers crave creativity and storytelling.

Molly Baker and Kerry Thorpe shared their strategies to create campaigns that connect with audiences on our recent podcast episode.

Check out the full article: https://t.co/fXB36M2Kve

[Colateral @colateral]

Managing hundreds of images for your campaigns? 📢 Don’t let licensing errors jeopardize your brand.

Our latest blog uncovers how you can manage image licensing at scale. In every location. For every asset.
https://t.co/44Oxu09ZWQ

#retail #marketing #assetmanagement

[Colateral @colateral]

Is your marketing sense-ible enough?

Scent can increase sales by 26% - even when selling football equipment
Playing German music can increase sales of German wines by 50%!

So, appealing to all the senses might be the most sensible thing you can do!

#retail #marketing

[Colateral @colateral]

Most marketers forget this critical step when executing marketing campaigns.

We interviewed 225 marketing leaders. All are equipped with detailed plans and processes for artwork. But what's missing?

Compliance.

Why is this important? https://t.co/ICF579OjUQ

[Colateral @colateral]

Capture your customers' attention at the perfect moment.

With 82% of shoppers making in-category buying decisions in-store, it's crucial to have your #pointofsale signage on point.

Grab your free consultation to learn how Colateral can help you optimise your #retailmarketing

[Colateral @colateral]

In actual fact, it could simply be that the display was in the wrong place, looked tatty, or wasn't installed at all.

Colateral offers a complete process to ensure marketing materials are displayed with 100% accuracy in every location.

Learn more: https://t.co/1RnHz4gAt6

[Colateral @colateral]

Think you need extensive tracking and monitoring to measure the effectiveness of in-store campaigns? You don't.

Instead, ensure campaigns are accurately installed in every location.

Less than 50% multi-location retailers have a process to ensure compliance.

[Colateral @colateral]

If not, you might conclude that the campaign didn't perform as well in one store for multiple reasons:
❓Does the buyer demographic in this area not respond to the messaging?
❓Are shoppers buying more premium products in the category?
❓Are shoppers less price-sensitive?

[Colateral @colateral]

Our recent Whitepaper found that 76% of marketing leaders said it to much time or an extreme amount of time to produce one round of marketing materials.

Grabt your copy to learn how smart marketers are adapting and thriving. https://t.co/FVSV2EiPT6

#instoremarketing #retail

[Colateral @colateral]

Our new whitepaper is now available.

We commissioned independent research that interviewed 225 marketing leaders in multi-location retailers to discover their biggest challenges, new opportunities and trends, and the common processes they use.

https://t.co/FVSV2EiPT6

[Colateral @colateral]

Want shoppers to pick your product off the shelf?

Despite reduced consumer spending, a recent study found that 61% of shoppers had made an impulse purchase at a physical store.

Colateral helps retailers deliver impactful messaging to customers at the moment of purchase.

[Colateral @colateral]

76% of retailers say it takes an extreme amount of time to produce one round of marketing materials.

But 86% of people rely on emails and spreadsheets to manage their campaigns.

Colateral makes in-store marketing simple.

https://t.co/6AqXMczduH

#retailmarketing #marketing

[Colateral @colateral]

Unsure how campaigns are executed in-store?
Demonstrating in-store marketing performance in critical. But we often don't know how our displays look in store, let alone a campaign's impact on sales.

Colateral gives retailers full visibility of marketing in every location

[Colateral @colateral]

We're delighted to have been shortlisted for the In-Store Technology of the Year award for the upcoming Retail Systems Awards 2023!

We're looking forward to the awards announcement on June 29th!

#instoremarketing #innovation #awards

[Colateral @colateral]

Wonder why global retailers, brands and financial services companies choose Colateral?

Our new video shares exactly how we improve multi-location marketing campaign performance.

#retail #marketing #Colateral

[Colateral @colateral]

Our new website is now live!

Check it out! https://t.co/npx2T7b5BO

#website #retailmarketing #launchday

[Colateral @colateral]

Are you attending the Shop! MarketPlace event in Austin, Texas tomorrow?

Mark Colateral and Taylor on your maps so you know where to find us!

Book a meeting: https://t.co/iS66cvCtAD

@shopassociation #retail

[Colateral @colateral]

Don’t miss us at the Shop! Marketplace event next week.

You'll learn how to
✅ Target campaigns to specific locations.
✅ Localise artwork at scale.
✅ Ensure 100% accuracy in every location.

Join us to learn more: https://t.co/iS66cvCtAD

#retail