Colby Shark 🐅

The realest capitalist | Architecting the most unfair systems in DTC

[Colby Shark 🐅 @colbyshark]

@imroccobtw @GeminiApp gemini is the worst llm now i cant lie

[Colby Shark 🐅 @colbyshark]

@maverickecom This is ass

[Colby Shark 🐅 @colbyshark]

Anyone that’s ever been to south of France or Monaco let me know what I absolutely can not miss

Will be there next week

[Colby Shark 🐅 @colbyshark]

@type_kshitij @0xROAS Shes a ttshop affiliate

[Colby Shark 🐅 @colbyshark]

@maxxmalist I saw this one 😂

[Colby Shark 🐅 @colbyshark]

@0xROAS Are you claiming that these are ai? 😭

[Colby Shark 🐅 @colbyshark]

Exposr is a masterclass in propaganda.

Rarely ever do I cover apps & SaaS , but these guys are dominating the organic game with ads like this

Look into them & study their game

Serious ball knowers

[Colby Shark 🐅 @colbyshark]

The main problem with AI ugc is that most of the dudes making yapper videos with a woman have literally no idea how women actually speak. You can feel the ballsack through the screen. Real ones still leading the race

[Colby Shark 🐅 @colbyshark]

@simonecanciello @iamgdsa Yep

[Colby Shark 🐅 @colbyshark]

Feels like u have to talk to Gemini like a little kid otherwise it'll start doing absolutely anything but what you intended

Hands down the worst LLM right now, deep research is still cool but jeez man what a waste of the opportunity from Google

Could have datamogged to AImaxx but instead did anything but the sort

[Colby Shark 🐅 @colbyshark]

@harrydelmege_ Are you joking or no

[Colby Shark 🐅 @colbyshark]

A small thing that will make you a lot more money from your ads :

Strategic herd validation. Nothing in direct response has as much pull than someone the ideal customer resonates with on a level that you as the marketer, simply can’t achieve. You’re still showing them a fucking ad.

Even if you wrote your copy perfect, and you could not physically get them to trust you more, there’s still a permission barrier

This is solved a lot of ways - reviews, social proof on lander / PDP, comments, aware ads

But comment sections are the most underrated & underused. A prime example : I made an affiliate video on TikTok. Beautiful copy, perfect execution, extremely viral. But first thing I did after posting was drop these 2 comments from burner accounts (attached)

I can not stress this to you enough : hundreds of thousands of people SAW these comments. And it set the tone for the rest of the influx of comments too, people are less likely to disagree if the herd agrees…

But TONS of women saw these comments here. The amount of sales that are mostly attributable to the herd permission is probably ridiculous. Even if my video had them on the edge, this was the final push for many

It is a huge difference maker. Think of strategic comments as ads themselves

Something to think about…

[Colby Shark 🐅 @colbyshark]

can't stress enough this tweet alone should kickstart a 7 figure run if you're willing to see between the lines

[Colby Shark 🐅 @colbyshark]

TikTok shop is currently a goldmine for people good with AI. I will share some sauce and hopefully you use it...

Meta is a battlefield right now with animated ads, AI UGC, and the overall sophistication level of the marketers.

This doesn't mean anything bad. Competition is usually a myth, you often aren't in direct battle with as many people as you think - in fact most of the time they're actually cooperating with you unknowingly... Testing angles for you, failing for you, leaving feedback trails

But if you take a look at TikTok shop, you start to understand that its a game of storytelling. It is not a game of human trust as its said to be.

People hold a catastrophic assumption that you are the reason someone has been persuaded. They like to hold the crown - "MY script, MY delivery, they bought bc of ME!"

Not at all, they bought because there was a complex psychological process from your configuration of sensory input. Doesn't matter if your video is AI or human. The constraint field between the consumer and the sale is all that exists.

So I started running an ecosystem of various AI accounts. One pixar, one women's clothes, one beauty ugc, one health ugc

Its almost unfair how much money this conglomerate of accounts is printing in synergy

If you're new to the game of direct response, your best bet is absolutely becoming a demon on TikTok. People like to see TikTok Shop as some sort of low status game of absolute buffoons, and they're right, but nonetheless its the best opportunity (still) for anyone who has never done serious media buying, brand building, or direct response at scale

Get some reps in, get cashflow, and take advantage of whats in front of you

Literally nobody thats proficient with AI is on tiktok shop right now... I've maybe seen 6 TOTAL, including myself. Performance has continuously shown me - this is an interesting edge...

Mils to be made

[Colby Shark 🐅 @colbyshark]

TikTok shop is currently a goldmine for people good with AI. I will share some sauce and hopefully you use it...

Meta is a battlefield right now with animated ads, AI UGC, and the overall sophistication level of the marketers.

This doesn't mean anything bad. Competition is usually a myth, you often aren't in direct battle with as many people as you think - in fact most of the time they're actually cooperating with you unknowingly... Testing angles for you, failing for you, leaving feedback trails

But if you take a look at TikTok shop, you start to understand that its a game of storytelling. It is not a game of human trust as its said to be.

People hold a catastrophic assumption that you are the reason someone has been persuaded. They like to hold the crown - "MY script, MY delivery, they bought bc of ME!"

Not at all, they bought because there was a complex psychological process from your configuration of sensory input. Doesn't matter if your video is AI or human. The constraint field between the consumer and the sale is all that exists.

So I started running an ecosystem of various AI accounts. One pixar, one women's clothes, one beauty ugc, one health ugc

Its almost unfair how much money this conglomerate of accounts is printing in synergy

If you're new to the game of direct response, your best bet is absolutely becoming a demon on TikTok. People like to see TikTok Shop as some sort of low status game of absolute buffoons, and they're right, but nonetheless its the best opportunity (still) for anyone who has never done serious media buying, brand building, or direct response at scale

Get some reps in, get cashflow, and take advantage of whats in front of you

Literally nobody thats proficient with AI is on tiktok shop right now... I've maybe seen 6 TOTAL, including myself. Performance has continuously shown me - this is an interesting edge...

Mils to be made

[Colby Shark 🐅 @colbyshark]

@1stcorperslodge 😁😁

[Colby Shark 🐅 @colbyshark]

Pixar ads have been performing super well all across the board.

When I run a new offer, I’ll test characters, visual ratios, and concepts on TikTok Shop. This is a great way to organically get a general market pulse

People forget u can repurpose these… just do a new CTA lol

[Colby Shark 🐅 @colbyshark]

@Salifsibane16 Hell no. If its taking him this long u need to spectate his workflow

These should take 1-3 hours max if ur proficient

[Colby Shark 🐅 @colbyshark]

@argon_delta pay attention