Exposr is a masterclass in propaganda.
Rarely ever do I cover apps & SaaS , but these guys are dominating the organic game with ads like this
Look into them & study their game
Serious ball knowers
The main problem with AI ugc is that most of the dudes making yapper videos with a woman have literally no idea how women actually speak. You can feel the ballsack through the screen. Real ones still leading the race
Feels like u have to talk to Gemini like a little kid otherwise it'll start doing absolutely anything but what you intended
Hands down the worst LLM right now, deep research is still cool but jeez man what a waste of the opportunity from Google
Could have datamogged to AImaxx but instead did anything but the sort
A small thing that will make you a lot more money from your ads :
Strategic herd validation. Nothing in direct response has as much pull than someone the ideal customer resonates with on a level that you as the marketer, simply canβt achieve. Youβre still showing them a fucking ad.
Even if you wrote your copy perfect, and you could not physically get them to trust you more, thereβs still a permission barrier
This is solved a lot of ways - reviews, social proof on lander / PDP, comments, aware ads
But comment sections are the most underrated & underused. A prime example : I made an affiliate video on TikTok. Beautiful copy, perfect execution, extremely viral. But first thing I did after posting was drop these 2 comments from burner accounts (attached)
I can not stress this to you enough : hundreds of thousands of people SAW these comments. And it set the tone for the rest of the influx of comments too, people are less likely to disagree if the herd agreesβ¦
But TONS of women saw these comments here. The amount of sales that are mostly attributable to the herd permission is probably ridiculous. Even if my video had them on the edge, this was the final push for many
It is a huge difference maker. Think of strategic comments as ads themselves
Something to think aboutβ¦
TikTok shop is currently a goldmine for people good with AI. I will share some sauce and hopefully you use it...
Meta is a battlefield right now with animated ads, AI UGC, and the overall sophistication level of the marketers.
This doesn't mean anything bad. Competition is usually a myth, you often aren't in direct battle with as many people as you think - in fact most of the time they're actually cooperating with you unknowingly... Testing angles for you, failing for you, leaving feedback trails
But if you take a look at TikTok shop, you start to understand that its a game of storytelling. It is not a game of human trust as its said to be.
People hold a catastrophic assumption that you are the reason someone has been persuaded. They like to hold the crown - "MY script, MY delivery, they bought bc of ME!"
Not at all, they bought because there was a complex psychological process from your configuration of sensory input. Doesn't matter if your video is AI or human. The constraint field between the consumer and the sale is all that exists.
So I started running an ecosystem of various AI accounts. One pixar, one women's clothes, one beauty ugc, one health ugc
Its almost unfair how much money this conglomerate of accounts is printing in synergy
If you're new to the game of direct response, your best bet is absolutely becoming a demon on TikTok. People like to see TikTok Shop as some sort of low status game of absolute buffoons, and they're right, but nonetheless its the best opportunity (still) for anyone who has never done serious media buying, brand building, or direct response at scale
Get some reps in, get cashflow, and take advantage of whats in front of you
Literally nobody thats proficient with AI is on tiktok shop right now... I've maybe seen 6 TOTAL, including myself. Performance has continuously shown me - this is an interesting edge...
Mils to be made
TikTok shop is currently a goldmine for people good with AI. I will share some sauce and hopefully you use it...
Meta is a battlefield right now with animated ads, AI UGC, and the overall sophistication level of the marketers.
This doesn't mean anything bad. Competition is usually a myth, you often aren't in direct battle with as many people as you think - in fact most of the time they're actually cooperating with you unknowingly... Testing angles for you, failing for you, leaving feedback trails
But if you take a look at TikTok shop, you start to understand that its a game of storytelling. It is not a game of human trust as its said to be.
People hold a catastrophic assumption that you are the reason someone has been persuaded. They like to hold the crown - "MY script, MY delivery, they bought bc of ME!"
Not at all, they bought because there was a complex psychological process from your configuration of sensory input. Doesn't matter if your video is AI or human. The constraint field between the consumer and the sale is all that exists.
So I started running an ecosystem of various AI accounts. One pixar, one women's clothes, one beauty ugc, one health ugc
Its almost unfair how much money this conglomerate of accounts is printing in synergy
If you're new to the game of direct response, your best bet is absolutely becoming a demon on TikTok. People like to see TikTok Shop as some sort of low status game of absolute buffoons, and they're right, but nonetheless its the best opportunity (still) for anyone who has never done serious media buying, brand building, or direct response at scale
Get some reps in, get cashflow, and take advantage of whats in front of you
Literally nobody thats proficient with AI is on tiktok shop right now... I've maybe seen 6 TOTAL, including myself. Performance has continuously shown me - this is an interesting edge...
Mils to be made
Pixar ads have been performing super well all across the board.
When I run a new offer, Iβll test characters, visual ratios, and concepts on TikTok Shop. This is a great way to organically get a general market pulse
People forget u can repurpose these⦠just do a new CTA lol