Coldlytics

Built for Main Street, not the enterprise. Deep data on every local business, its owners and how to reach them.

[Safraz @SafrazAlli_]

A couple of days ago I tweeted that I was looking for an alternative to @coldlytics.

Their co-founder @rich186 saw it and reached out. We got on a call, he took care of what I needed, and I signed up the same day.

Everyone's saying SaaS is dead. I think it's far from it.

Sure, you can build your own tool. But when you need real help, an AI agent can't get on a call and win you back.

People buy from people.

[Coldlytics @coldlytics]

Before the midterms, Americans got ~13 political calls and texts a week. 69% were annoyed within 3 messages. 46% said too many made them less likely to back the candidate.

Same with cold email: 3 good follow-ups, then stop.

How many do you send?

[Coldlytics @coldlytics]

Emailing three people at a nine-person HVAC company isn't multithreading. It's three sends to reach one owner.

One contact per company, dedupe, suppression, then verify. The 7-step lead list build:
https://t.co/9lxkOAxpDF

[Coldlytics @coldlytics]

Agency prospecting tip: start with local businesses that already have a Facebook or Google ad pixel.

They've already decided marketing is worth paying for.

Then add one gap: a slow site, few reviews or an unclaimed Google profile. Lead with that.

What signal do you use?

[Coldlytics @coldlytics]

Updated guide: 12 ways to find a founder's or CEO's email and phone number.

Best tip: find any real employee email in a press release, job post or newsletter. That's usually the pattern for the whole company.

Then verify it. Over ~2% bounces and you start landing in spam.

https://t.co/QyASfzCKrP

[Coldlytics @coldlytics]

Coldlytics is now in ChatGPT.

Ask it to size a niche, pull the owners at matching companies or look up a company by domain:
https://t.co/i6f9j3R8JZ

[Coldlytics @coldlytics]

Run a local marketing agency? New video: how to find Main Street clients fast.

Find owners by category, ZIP or radius, then filter by the gaps you sell into: low Google reviews, unclaimed profiles, slow sites, no ad pixel.

https://t.co/M4LSCitmWt

[Coldlytics @coldlytics]

An AI startup books meetings by hand-delivering cake to a researched prospect. Founder says clients incl. Rippling and Salesforce spent $100k+ in 2 weeks.

It works for the same reasons a good email does: right person, verified address, value before the ask.

Gift or email?

[Coldlytics @coldlytics]

@revioaii Spot on - agreed!

[Coldlytics @coldlytics]

Average cold email reply rate: 0.45% (Belkins) or 3.43% (Instantly)?

Both. They divide by different things.

How do you report reply rate to clients?
A) Replies / emails sent
B) Repliers / people contacted
C) Positive replies only
D) Whatever the tool shows

[Coldlytics @coldlytics]

A list of 2,000 dentists is a phone book.

140 dentists in Tampa with fewer than 20 Google reviews is a campaign.

Prospect by the gap you can see: unclaimed Google profile, few reviews, slow site. Then email the owner, not info@.

https://t.co/GqWh5ZHwzu

[Coldlytics @coldlytics]

@ruhhvee Same pick here. Counting replies per email sent quietly penalises you for adding a follow-up, even when the follow-up is what got the reply. Do you count out-of-office and auto-replies as repliers, or strip them out first?

[Coldlytics @coldlytics]

Third list in, and still happy.

David U.: "I'm super happy overall, and I'm now running my third list."

Kyle J. on our support: "Super helpful, thorough, and responsive"

Thanks both! https://t.co/oV9QGRLgGs

[Coldlytics @coldlytics]

A student emailed Gergely Orosz for advice. He replied. He got an AI template back, and the first email was probably AI too.

His take: this is how you wreck cold email for everyone.

AI isn't the problem. Sending without reading is.

Where do you draw the line?

[Coldlytics @coldlytics]

Agencies selling to small businesses rated outbound email 3.5/5 for new revenue. Same as client referrals.

What separates the campaigns that work? The list.

Our 2026 playbook for getting agency clients:
https://t.co/EaNgu23Ipy

[Coldlytics @coldlytics]

Inbound: they know you, so a soft offer (like bonus credits) works.

Outbound: they've never heard of you. Lead with value or get ignored.

Ours: "Tell us your ICP and we'll send you 20 in-market prospects. No strings."

What do you lead with in outbound?

[Coldlytics @coldlytics]

Your next buyer might not be human.

A founder told Paul Graham he didn't need a sales cofounder because most of his sales would be to agents. PG said he could be right.

If agents do the buying, do relationships still matter? Or is it uptime, audit logs and price per task?

[Coldlytics @coldlytics]

Apollo, Gong and ZoomInfo all shipped AI sales agents between Sept 30 and Oct 1.

48 hours. Three launches. Two already live on existing plans.

Is the SDR + RevOps + five tools setup finished, or do agents just make good reps faster?

[Coldlytics @coldlytics]

4/ Full breakdown, USD pricing and a 5-step setup for your first workflow: https://t.co/5OVy3mM31a

[Coldlytics @coldlytics]

1/ Grok Bot, ChatGPT, Muse or Instinct? We went hands-on with the four AI assistants agencies ask us about most. What each is good at, what it costs and where it falls short.

[Coldlytics @coldlytics]

3/ The weak spot: assistants are bad at finding small local businesses on their own. Let the assistant do the thinking and writing. Let a proper database do the finding.