If missing your goal changes nothing, it was never a real goal.
Collateral turns measurable targets into performance contracts.
Set the target.
Put money behind it.
Let results decide.
Everyone says they’re going to grow.
Revenue.
Followers.
YouTube.
Sales.
Launches.
Collateral lets you lock capital behind the target.
Hit it and get paid.
Miss it and lose the stake.
No motivation quotes.
No fake screenshots.
Just verified performance.
Everyone says they’re going to hit the goal.
Grow revenue.
Post every day.
Get more views.
Close more deals.
Launch the product.
Finally take the business seriously.
Most people are lying.
Not because they’re evil.
Because there’s no consequence for being wrong.
You can say “this is my month” 47 times and nothing happens when you miss.
No penalty.
No pressure.
No receipt.
Collateral changes that.
You make a wager on your own performance.
Not sports.
Not random chance.
Not some casino game.
You bet on whether you can actually hit a measurable target.
Stripe revenue.
Shopify sales.
YouTube growth.
X growth.
Creator milestones.
Business goals.
You lock capital behind the outcome.
Hit the target and the contract settles in your favor.
Miss it and you lose the stake.
That’s the whole point.
No more empty goals.
No more fake confidence.
No more “I’m locked in” posts with zero risk behind them.
If you really believe you’re going to hit the number, prove it.
Make the contract.
Lock the wager.
Let performance decide.
@craiganthony@jacobrodri_@shipwithjay If they structured it differently, it probably wouldn’t be as much of an issue. The prize-pool mechanic is what likely creates the regulatory problem.
Looking for marketers/growth people who understand founders, creators, and internet attention.
We’re building Collateral — a platform where people lock capital behind measurable goals.
Hit the target: get paid.
Miss it: lose the stake.
Stripe revenue. X growth. Creator metrics. Rivalry contracts. Public proof.
Need people who can turn this into content that spreads: native posts, short-form clips, hooks, paid ads, and direct-response copy.
Not corporate marketing.
If you can make this obvious to the right audience, DM me.
@yasinaktimur Now apply this to business.
Collateral lets you lock capital behind Stripe revenue, sales, audience growth, or go head-to-head with someone in a Rivalry Contract.
Performance decides who gets paid.
https://t.co/ucX4xVdAhA
Correct — which is why Collateral isn’t built as a “sales contest.”
No employer-run prize pool.
No manager paying reps to compete.
No leaderboard bonus disguised as motivation.
It’s a self-directed performance contract:
You choose the metric.
You lock your own capital.
The outcome settles against verified data.
Not “win a cash prize.”
More like: “you said you’d hit the number — prove it.”
I wish this existed for business goals.
Like imagine locking $100 behind “grow Stripe revenue 20% this month” and if you miss, you lose it.
No more fake accountability.
No more “I’m locking in this month” posts.
No more motivation apps pretending streaks matter.
Just measurable targets, real capital, and automatic verification.
Oh wait — that’s literally what we built at Collateral.
Would you put $100 behind your next goal?
Collateral lets you back your measurable targets with real capital.
✅ Hit it → unlock up to 4x ❌ Miss → forfeit the collateral
Solo mode or challenge an opponent. Verified through Stripe, X, Shopify & Amazon.
https://t.co/L5JpdG8NmG
Would you put $25 behind the number you keep saying you’ll hit?
Revenue.
Followers.
Orders.
Pick a target.
Lock money behind it.
Hit it → get paid up to 4x.
Miss it → lose the stake.
Contracts can go up to $25,000.
Verified automatically.
Try it:
https://t.co/i7Lk6Y3FJM
Founders, creators, operators:
Would you put $100 behind the number you keep saying you’ll hit?
Stripe revenue.
Shopify sales.
X audience growth.
YouTube subscribers.
That’s Collateral.
A performance contract with a fixed target, deadline, and verified outcome.
Pick the metric. Back the result.