The Pantone 2020 Color of the Year is a dose of chromatic calm for our frazzled, Trump-era, Brexit-approaching, climate-crisis times but it does remind me a certain movie...
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Code Blue: Australia’s reworked systems of fire danger signs has a peculiar and inconsistent colour code which could obfuscate its life-saving message.
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Colour affects buying: according to Martin Lindstrom, in his book Brandwashed, consumers buy more bananas if their peels are PMS 12-0752 (Buttercup) rather than the slightly brighter Pantone color 13-0858 (Vibrant Yellow). Banana growers have responded accordingly... Mad...