Favour Adegboye

Sales Copywriter| Email Copywriter

[SB @seyedele]

Some interns resumed yesterday. One of them told me their age.

I was in 200 level when they were born.

In some people’s view, I can be considered to be elderly.

God wetin be this 😭

[Favour Adegboye @comgboye]

@AMFAVOURED2 Please send

[Favour Adegboye @comgboye]

@abonyi_maryann Can't wait ☺️☺️

[Favour Adegboye @comgboye]

You just need to make the intro count.

Why?

It sets the tone for every email that follows, builds trust and drives action

Nail your welcome email, and you’re already ahead.

[Favour Adegboye @comgboye]

Your Welcome Email = Your First Impression.
……………………………………………………….

Wait, read the first line again.

Yet, brands just say "Thanks for subscribing."

❌ No story.

❌ No value.

❌ Just vibes- and not the kind that convert.

[Favour Adegboye @comgboye]

And just like that… they're forgettable or worse, in the spam folder🚫

Want to stand out instead?

Here's what to include in your welcome email:

👉 Share your brand’s mission.

👉 Highlight 1-2 bestsellers.

👉 Add a friendly face or founder’s note.

[Favour Adegboye @comgboye]

Jane saw a product on your website and proceeded to add to cart 🛒

Then the usual happened -something else took her mind off your product because we're in a fast paced world or she doesn't trust you fully yet.

[Favour Adegboye @comgboye]

P.S. There are different kinds of Jane at different stages of buying but no matter who Jane is and what her desire is, we make it happen easily, without compulsion.

DM "Email" let's take a look at your flows/ campaigns together.

[Favour Adegboye @comgboye]

What's your take away from this?

[Favour Adegboye @comgboye]

Little story here,

Few weeks ago, I started learning how to use Figma to design mails, spent several hours on it and actually gave up.

But then,

I thought, “I could use canva to do this”

and so I started,

[Favour Adegboye @comgboye]

Well, it was a bit difficult at first but after a few hours, I started getting a hang of it.

Then, it turned out to be beautiful 😍

P.C Barkbox, Denzels

[Maryann |Klaviyo Email Marketer @abonyi_maryann]

https://t.co/KyRmAxS23V

[Favour Adegboye @comgboye]

@abonyi_maryann Thank you @IkpidohoJohn , I admire your tenacity

I've followed you already too

[Favour Adegboye @comgboye]

@abonyi_maryann Thank you @JohnArit39854

Mehn! I'm literally writing notes

[Favour Adegboye @comgboye]

"I really enjoyed reviewing your portfolio, your work is impressive and shows a strong eye for detail and creativity.

We'll reach out to you in few days"

Chakam 📸

I no wan hear “we regret to inform you” ����

[Favour Adegboye @comgboye]

So I rewrote it like this:

-°Empathy first
-°Reminder of product value
-°Future pacing
-°Sweet incentive 😉
-°Call To Action

This version? It worked.

Email copy is psychology. Write for real people.

[Favour Adegboye @comgboye]

The first time I wrote a cart abandonment email, it had one goal:

“Get them to finish buying.”

But...

It got crickets

Why?

I forgot to address “why” they left in the first place.

[Favour Adegboye @comgboye]

@Kushplay4 @onlyCFrancisco Abi?