command Ink

At CommandInk, we're not just about strategies and sales funnels;
We are about copyTHINKING.
Follow us to learn how we transform overlooked opportunities

[Islamumbiased @themuslimsedge]

The things that matter in life are the things that are the hardest to build and easiest to destroy

The easiest way to destroy the things you have is giving up

Don't fall for the trap of giving up

No matter what you do

However much you mess up

Giving up is the only way you can destroy the things that matter for you in life

Stay safe family

[command Ink @commandink]

@_thebrandaudit Its really interesting;there are no tricks

Discipline is literally all that exists between you and your success.

Discipline and consistency will eventually get you that little bit of luck too.

I don't know about you

but i've never seen someone who didnt stop trying and fail

[Luke @ Cool Hand Copy @CoolHandCopy]

The secret to scroll-stopping writing?

CLEAR. NOT. CLEVER

As writing genius, @StephenKing wrote about writing genius Ernest Hemingway:

"Simple sentences worked for Hemingway, didn't they? Even when he was drunk on his ass, he was a f*cking genius."

Put the thesaurus down

[command Ink @commandink]

@CoolHandCopy @LinkedIn Linkedln is so overlooked but its a literal goldmine

Would you say alot of the strategies used on X are applicable on linkedln?

[command Ink @commandink]

@CNorwood93 Definitely agree

[command Ink @commandink]

@_thebrandaudit Absolute gold, well said

Emotions + logic = action

the most important part of this formula is emotions

without them there is nothing for logic to justify

thus nothing to drive action

[command Ink @commandink]

Copywriting is a game

You don’t just sell

You build focus, gain credibility, and provide value

You use emotions and logic to build intrigue and affirmation within the consumer
Then you use this credibility to shift focus towards your offer

It's that simple

[command Ink @commandink]

The emotional side of the brain is touched by

-Stories
-Painting vivid pictures
-Describing dreams and dream states
-Use of scarcity and urgency
-Highlighting benefits instead of features

Always remember

Most humans will never take action unless there is urgency

[command Ink @commandink]

@CoolHandCopy @CNorwood93 @X Goodluck my guy, look forward to seeing you succeed.

Another thing that might help:

try engaging with posts, whose posts you would actually engage with as a content consumer.

Posts which make you interested in reading comments and seeing what people say

Increases ROI by alot

[command Ink @commandink]

What is in it for me?

This is what every person you ever interact with will ask themselves

We are surrounded by attention-grabbing strategies all around us

Our brains are now ignoring machines

Always answer ‘’What is in it for me?’’

It should be in the first three lines

[command Ink @commandink]

Here are the things that influence the logical part of our brain

-Relatability
-Statistics
-Testimonials
-Proven Scarcity
-Use analogies
-Borrowed Authority

Without one of these in your offer, the person will not be able to justify their purchase

it will cause inaction

[command Ink @commandink]

When purchasing there are two parts in the brain that play a role in the decision

Understand them

Understand that the human mind when it comes to action of purchase depends on two things

People buy with emotions and rationalize this decision with logic

Logic + Emotion =Action

[command Ink @commandink]

The emotional side of the brain is touched by

-Stories
-Painting vivid pictures
-Describing dreams and dream states
-Use of scarcity and urgency
-Highlighting benefits instead of features

Always remember

Most humans will never take action unless there is urgency

[command Ink @commandink]

The formula is really simple

Hook-Intrigue-Reward

[command Ink @commandink]

Every problem comes with a solution they say

When writing copy make sure every solution comes with a problem

Create that intrigue

Create that itch

Make your reader disturbed

Then use this itch to call them to action

Offer the cure to this itch as a reward for taking action

[command Ink @commandink]

Here are the 5 best techniques to hook your audience

-Challenge beliefs

-Ask a 2 option question

-Be very relatable

-Ask a Paradoxal Question

-Create a very strong promise

Understand that attention is the currency of the new economy

Learn how to grab attention

[command Ink @commandink]

Your writing should do these three things in this order

Disrupt

Intrigue

Click

Never forget the person consuming your content needs to be told what to do and guided if you have a CTA

Otherwise your missing out

[command Ink @commandink]

Clients love Listicle Emails

It is simply a list of things that can be done to achieve a goal

In the email format

Learn how to create listicle emails

[command Ink @commandink]

I just have to say it

You will always remain a boy if you complain

Boys complain

Men work

Just remember either way life will never be easy with you