"The future of PR leverages the macro-influencers (those with fewer than 100,000 followers) and micro-influencers (those with fewer than 10,000 followers)" - Christina Forrest
"Like it or not, a company's employees double as PR representatives. Being transparent and facilitating good employee relations is critical to maintaining worker trust and morale". - Douglas Burdett
"B2B marketers who use social media for public relations can spread their messages exponentially farther, and immediately monitor and respond to what's being said about them" - Douglas Burdett
"Facebook, Instagram, Twitter, YouTube and other social media channels have transformed the communication between companies and the public" - Christina Forrest
"...Previously, PR was targeted at specific individuals such as investors and business partners, but social media has caused this target group to be expanded to include all persons vital to the success of a business." Paul Bates