In order for incentives to work, you need to make sure that: 1. There is a clear and direct cause-effect relationship between the employee and the outcome; 2. The outcome is clearly defined before the start of each project or time period.
Here we explain the 4 keys to build a team abroad and create a massive competitive advantage:
1. Have the right mindset
2. Avoid tourist traps
3. Choose the right destination
4. Start small
For more, visit https://t.co/mj8kaxsqTu
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Traditional agencies get paid a percentage of media spend, so of course "your campaigns are doing great and you should spend more". The good news is that you can measure digital ROI if you actually want to, reach out and we'll guide you.
Spot a trend? Internet ad spend smoked TV and traditional media a while ago, with basically 2/3 of it being Google, Facebook, and Amazon. If you're a small or medium business and are feeling left behind, contact us for a free consultation.
The 3 main issues preventing marketing teams from delivering business results: 1. Not having a roadmap and KPIs based on goals, 2. A wasteful team structure, 3. Business-illiterate marketing leaders. We're here to help you overcome these. https://t.co/p5lftCio7H
The fascinating experiment where Martin Seligman proved how being helpless or making the electric shocks stop was learned by dogs. Humans are the same, so next time you're in a tough situation, remember that you have the power to change it.
Two months ago, Uber's CEO got rid of the CMO position, and last week he laid off 400 marketing employees: “It’s critical that we admit when we aren’t where we need to be as a company, and, most importantly, get back on track."
Players that only IMAGINED shooting and making free throws for a month improved their shooting % virtually as much as the group that actually practiced (23% vs. 24%). Start visualizing your goals becoming a reality... and they will.
Did you know that salaries in the US are 3-5 times higher than the rest of the world? Embrace that and turn it into a competitive advantage by building a team abroad. If you're interested check out https://t.co/mj8kaxsqTu or reach out
“Here's something the best athletes understand- but seems like a harder concept for non-athletes to grasp: failure is not something to be ashamed of, it's something to be POWERED by.” - Abby Wambach, international all-time leading scorer
Martine Rothblat on how determination allowed her to created the internet radio by herself and save thousands of lives -including her daughter's. "Every time doctors said something couldn't be done, I figured out a way around it"
Bureaucracy kills growth, and most agencies prioritize making their life easier over your business. There's no one-size-fits-all in marketing, so you need to work with open-minded, critical thinkers who balance processes and the real world
With Nadal winning his 12th French Open recently, we thought it was timely to share this TED talk from his uncle and coach, Toni. As owners of Condor, we feel so identified that we included it in our onboarding process for new employees https://t.co/50tmpn0FqZ
Jeff Bezos at Amazon's MARS conference, on how to succeed in business. "The way that probability distribution is, you should be swinging hard. You'll fail a lot, and it’s OK, and you need to have a culture that supports that."