Connar O'Keeffe ACIM CMktr

A multi-award winning Marketing Manager and Chartered Marketer at @longhurstgroup 🥇 | Husband to a beautiful wife | Father to two amazing children 🇮🇪

[WWE @WWE]

RIP to the legend Ozzy Osbourne 🙏

[Aston Villa @AVFCOfficial]

So incredibly proud.

Your support has been unbelievable and we'll go again starting on Saturday 💜

[Aston Villa @AVFCOfficial]

Peep the cover photo, Villans 👀🛝

[Inside Housing @insidehousing]

Two decades and various roles later, housing is well and truly in my DNA https://t.co/yT6TMkjmYS #ukhousing

[Irish Rugby @IrishRugby]

We are Ireland! ✊

#TeamOfUs

[Irish Rugby @IrishRugby]

We lead at the break in Marseille! 🟢

#TeamOfUs

[UFC Europe @UFCEurope]

THAT'S OUR CHAMPION RIGHT THERE. 🤍

🏆 @Leon_EdwardsMMA, a champ to be proud of! #UFC296

[BBC Midlands @bbcmtd]

Birmingham writer and poet Benjamin Zephaniah, who has died at the age of 65, was an Aston Villa fan.

Back in 2015, he made a film for @BBCSport highlighting his love for the Villa Park club ahead of their FA Cup game against neighbours West Brom.

#BenjaminZephaniah

[Aston Villa @AVFCOfficial]

Everyone at Aston Villa is deeply saddened by news of the passing of legendary writer and poet, Benjamin Zephaniah.

Named as one of Britain's top 50 post-war writers in 2008, Benjamin was a lifelong Aston Villa fan and had served as an ambassador for the @AVFCFoundation.

The thoughts and condolences of all at the club are with his family and friends at this time.

[Bry The MMA Guy @BryTheMMAguy]

10 of the Best Selling PPV buys in all of combat sports

[Jeff Neville @TheLooseH]

Ireland fans:

I found an old folder of Ireland GIFs from their win against New Zealand in November 2021.

Here you go; I don't know what you'll find but you can be sure there's a few fun ones.

(They're also not in any particular order.)

Enjoy.

🧵

[Connar O'Keeffe ACIM CMktr @connar_okeeffe]

@davidvance FYI this is Birmingham.

[Irish Rugby @IrishRugby]

Paris calling! 🇫🇷

#TeamOfUs

[Dominic @Dominic__CRO]

The #1 reason big brands are profitable is Conversion Rate Optimization

Their custom landing pages generate millions of $$$

So I made a swipe file with 20+ high-converting landing pages

Like & Comment "File" and I'll send it

(Must be following)

[Santiago @svpino]

Scrum is a cancer.

I've been writing software for 25 years, and nothing renders a software team useless like Scrum does.

Some anecdotes:

1. They tried to convince me that Poker is a planning tool, not a game.

2. If you want to be more efficient, you must add process, not remove it. They had us attending the "ceremonies," a fancy name for a buttload of meetings: stand-ups, groomings, planning, retrospectives, and Scrum of Scrums. We spent more time talking than doing.

3. We prohibited laptops in meetings. We had to stand. We passed a ball around to keep everyone paying attention.

4. We spent more time estimating story points than writing software. Story points measure complexity, not time, but we had to decide how many story points fit in a sprint.

5. I had to use t-shirt sizes to estimate software.

6. We measured how much it cost to deliver one story point and then wrote contracts where clients paid for a package of "500 story points."

7. Management lost it when they found that 500 story points in one project weren't the same as 500 story points on another project. We had many meetings to fix this.

8. Imagine having a manager, a scrum master, a product owner, and a tech lead. You had to answer to all of them and none simultaneously.

9. We paid people who told us whether we were "burning down points" fast enough. Weren't story points about complexity instead of time? Never mind.

I believe in Agile, but this ain't agile.

We brought professional Scrum trainers. We paid people from our team to get certified. We tried Scrum this way and that other way. We spent years doing it.

The result was always the same: It didn't work.

Scrum is a cancer that will eat your development team. Scrum is not for developers; it's another tool for managers to feel they are in control.

But the best about Scrum are those who look you in the eye and tell you: "If it doesn't work for you, you are doing it wrong. Scrum is anything that works for your team."

Sure it is.

[Sean Murray @NoMansSky]

7 years in, I can still feel the love and passion this team has for No Man's Sky ❤️

Watching an update come together, seeing the polish and care and finishing touches - it's humbling to be a part of 🙏

[Matt Navarra @MattNavarra]

Meta rolls out new search tool to track branded content campaigns https://t.co/YEC6Snc7Xj

[Connar O'Keeffe ACIM CMktr @connar_okeeffe]

@ShaunaBannon5 He’ll have some memories for sure 🌎