After Reject, the same page also sent 5 requests to a reviews pixel and 3 to an SMS popup. At checkout, Store X sent nothing to Meta, TikTok or Pinterest.
Counts per store, through checkout page load: https://t.co/ekQ6ODGv9C
In a Sapio survey for Usercentrics (11,000 people), 48% said they click "accept all" less often than three years ago.
With fewer accepts, more visits depend on what happens after Reject. On Shopify Store X, the product page after Reject still sent 5 session replay requests.
For background, DataTrue scanned 242 large US sites on Oct 12 and 13. Of 24 with a visible Reject button and ad tracking, 20 still connected to an ad party after the click. https://t.co/qNfgC87kaX
Black Friday test, Shopify Store J, US visit. After Reject, the banner saved the choice, but Shopify's own consent state stayed empty.
Checkout then sent the same as a run where nobody clicked: 2 Meta events, 2 TikTok events, 10 Google Ads requests carrying gcs=G111.
With GPC on, Meta, TikTok and Pinterest sent nothing at checkout on all three stores. Google requests continued with restricted-processing flags: on Store Y, 8 of 9 checkout Ads requests carried rdp=1. We stopped at checkout page load.
Counts per store: https://t.co/ekQ6ODH2Za
Counts for all three stores, what a browser test can't show (CAPI included), Meta's on-device conversion setting (advertisers report a Nov 12 start), and a 5-step DevTools check: https://t.co/NPPU4BM1QA
Store V, Shopify, US visit, ads consent on by default. Before any click: 3 Meta requests, incl. a PageView at 8s, and set _fbp.
After Decline: 0 Meta requests on that page, product page or add to cart. _fbp stayed. Its own collector got 3 posts with an _fbp field.
@drsnow On Store A (Shopify, Oct 12), Reject All left 0 of 1,529 browser requests going to Meta. The store's own collector still got the product view and add to cart, flagged ad_storage update false. Where they went next isn't in the browser log.
One Shopify store, GPC on, 2026-10-27. The first ad request went out at about 1.1 s. The banner recorded GPC at 4069 ms and 4336 ms in two runs.
Before that, the page sent 62 and 63 ad and marketing requests to 13 vendors (40 and 41 without script downloads).
Two Shopify stores with a Consentmo banner, 2026-10-27. Both recorded Reject.
On Store U's next page, Meta, Bing UET, Clarity and Google Ads sent 0 requests. The Trade Desk sent 13 and 12 in two runs.
Store O and Store Q, both Shopify, tested 2026-10-26. AppLovin's AXON pixel sent page_viewed before the Reject click, and the click itself went out as a clicked event.
On the next page after Reject, it sent no AXON pixel events.
@automotiveseo One browser-side data point on that gap. On Store A (OneTrust, Oct 12), Google collect requests kept going out after Reject All with page_view, view_item and add_to_cart, each marked gcs=G100 and npa=1. What GA4 then did with them is outside our log.
@CommerceGeek On Store J, a Shopify store with OneTrust (tested Oct 15), Shopify's marketing_allowed still read true after Reject All. Impact's Shopify app pixel reads that value, so it kept sending PageLoad after the click, 2 and 3 requests in two runs.
Store J (Shopify, OneTrust), 2026-10-15. Before any banner click, OneTrust's optional groups (C0002–C0004) read 0, and TikTok's Shopify app pixel set _ttp and sent Pageview and LandingPageView.
Our free scan records that first load: cookies and requests. https://t.co/V3gDRBZu3T
On Store I (Shopify, 2026-10-13), Yotpo reviews were gone after Reject All.
Yotpo's docs say only their support can switch off review-widget cookies. That covers every Yotpo component, and the Conversion Dashboard loses interaction data. We haven't tried that route.