IMI International

A full-service marketing consultancy - leveraging consumer marketing research - specializing in the optimization of brand activations

[IMI International @consultimi]

Vote for @TrojanOne’s & @consultimi SXSW speaker topic to hear “Moneyball: Translate Analytics into Marketing Gold.” https://t.co/Gi4rEe8uSZ

[Sarah Stovold @sarahstovold]

Last week to vote! Check out @MarkHarrison3's & IMI's Don Mayo @sxsw topic on #SXSWPanelPicker http://t.co/qBY3gI33bR

[IMI International @consultimi]

You have to activate to impact. #ROI #sponsorship #marketing

[IMI International @consultimi]

If you're not stealing from the competition it'll be tough to move the needle. #zerosumgame #ROI

[IMI International @consultimi]

Words to live by. #IMITruth

[IMI International @consultimi]

The #PanAmGames have arrived! Here's a snapshot of other events Canadians wish would come to Canada #sponsorshipmktg

[SponsorshipX @SponsorshipX]

Market, Moment, Message, Mechanics, and Media all have to be right for groundbreaking results. @consultimi's 5 M's discussed at #CSFX15

[IMI International @consultimi]

Don’t put all of your marketing eggs in one basket. #ROI #marketing #CSFX15

[IMI International @consultimi]

You have to activate to impact! #ROI #marketing #CSFX15

[SponsorshipX @SponsorshipX]

Don Mayo of @consultimi at #CSFX15 on winning over Canadians: Not just competing w/ brands in your category, but ALL brands for relevance

[SponsorshipX @SponsorshipX]

Canadians want Canadian companies to do well, hoping @BlackBerry makes a comeback - @consultimi research findings at #CSFX15

[IMI International @consultimi]

Curious about what company Canadians want to be successful? #CSFX15 We asked - here’s what we found:

[IMI International @consultimi]

Agree? Disagree? What brand do you love to be seen using, wearing? #WhatCanadiansThink #IMI #CSFX15

[IMI International @consultimi]

Not surprisingly, what brand to buy / celebrity to follow didn’t make the list of issues on Canadians’ minds. #CSFX15

[IMI International @consultimi]

We'll be talking "Driving Impact and #ROI by Knowing" - coming up at 3:45 at #CSFX15

[IMI International @consultimi]

@taraltucker here's the sample from our ConsumerTrack study. Brands were mentioned in open-ends. Hope that's helpful?

[IMI International @consultimi]

36% of Canadians donated to help Haiti, only 9% for Chile. Celebrities and Politicians work as awareness generators

[IMI International @consultimi]

In fact, just under 6/10 Canadians agree that celebrities involvement in charity is positive as it has the power to publicize these issues