Consumer App Index

Discover the top Consumer App & Web2App funnels scaling right now

[Consumer App Index @ConsumerAppIndx]

The Web2App quiz funnel apps we track just crossed 300M+ combined monthly visits.

That's +40% MoM growth — and we're only tracking 250+ of them (adding more each week).

These quiz funnels are quietly becoming one of the fastest-growing categories in consumer tech.

What we track for each one:
→ Traffic trends
→ Ad spend & all live creatives
→ Full funnel breakdowns
→ Paywall pricing & upsell flows
→ Cancellation / Churn Reduction offer flows

Just shipped our Interactive Web2App Leaderboard:

Search any app or category, sort by traffic or growth trend, filter the full leaderboard.

Comment "Web2App" and I'll send you the link. (must be following to receive DM)

[Consumer App Index @ConsumerAppIndx]

@alexolim_ system

[Consumer App Index @ConsumerAppIndx]

@JamesonCamp Astrology/palm-reading apps like Hint are printing right now. Hint did 13M visits last month overall. Their Palm-reading funnel was their 4th biggest by ad volume.

[Consumer App Index @ConsumerAppIndx]

Insane. At $50M ARR, any guesses on sale price?

[Zach Yadegari @zach_yadegari]

Cal AI has been acquired by MyFitnessPal 🚨

Henry and I started Cal AI as 17-year old high school students with one mission: make calorie tracking easier with AI.

In just 18 months, we’ve helped millions of people lose millions of pounds. And we broke $50m in ARR along the way.

We are at an incredible inflection point in history where ANYBODY can build a product that can improve lives and make millions.

As founders, we get a lot of praise. The truth is that this would not have been possible without our incredible 30+ person team. We are so proud of what this team has accomplished, and are thankful to everyone that has been instrumental in Cal AI’s development and success.

Cal AI will continue as a separate app from MyFitnessPal. The combined team will share resources to continue helping people achieve their fitness goals!

[Consumer App Index @ConsumerAppIndx]

@oak_mh 40M USD is an estimate of their YouTube adspend alone. That number comes from: 1) the actual observed view count on their unlisted youtube ads (this is a hard number direct from YouTube) + an estimate of $0.05 USD per view (rough estimate of approx cost per view based on observing $200M in actual YouTube adspend).

[Consumer App Index @ConsumerAppIndx]

https://t.co/pe0sgNRmMK

[Consumer App Index @ConsumerAppIndx]

@oak_mh @oak_mh you'd have to ask the people running this web2app for the UA cost / CAC , we don't have actual data on that. :)

Given that the pricing model is $1 trial that rebills at $29.99 after 7 days, what would you estimate?

[Consumer App Index @ConsumerAppIndx]

This Web2App used AI creatives to crack the boomer market, and the scale is incredible:

[Consumer App Index @ConsumerAppIndx]

https://t.co/XSwyYaBCUk

[Consumer App Index @ConsumerAppIndx]

https://t.co/XSwyYaBCUk

[Consumer App Index @ConsumerAppIndx]

https://t.co/lzjJBY3MxA

[Consumer App Index @ConsumerAppIndx]

@Marsh47092297 Made a preview myiq dashboard so you can track what they're running right now (ads + funnel + offer + post-purchase):

https://t.co/oNEOVSqzNW

(there are a couple bugs - lmk if you find anything - but a lot of stuff to learn from them in there, they're crushing it)

[Consumer App Index @ConsumerAppIndx]

@psicanalisecris sent!

[Consumer App Index @ConsumerAppIndx]

@liam_fuerst Made a preview myiq dashboard so you can track what they're running right now (ads + funnel + offer + post-purchase):

https://t.co/oNEOVSqzNW

(there are a couple bugs - lmk if you find anything - but a lot of stuff to learn from them in there, they're crushing it)

[Consumer App Index @ConsumerAppIndx]

Thanks to everyone who replied on this. Made a preview Myiq dashboard so you can track what they're running right now (ads + funnel + offer + post-purchase):

https://t.co/RBJOdjCGES

(there are a couple bugs - lmk if you find anything - but a lot of stuff to learn from them in there, they're crushing it)

[Consumer App Index @ConsumerAppIndx]

https://t.co/pe0sgNRmMK

[Consumer App Index @ConsumerAppIndx]

@blnkuba Sent @blnkuba , enjoy!

[Consumer App Index @ConsumerAppIndx]

Accelerating the Claude -> iOS -> App store pipeline. This looks incredible. Can't wait to try it. Thank you @chddaniel

[Daniel Ch @chddaniel]

🚨 INTRODUCING: @claudeai just got a huge upgrade today

Claude Opus 4.6 can now build iOS/Android apps
And help you PUBLISH them on the iOS/Apple + Google/Play app stores

We just launched Shipper as a way to empower Claude to:

✅ Build complete mobile apps
✅ Recreate existing apps
✅ Assure iOS & Android compatibility
✅ Autofill listings for both app stores (app icon, images, descriptions, keywords, privacy policy etc)

Claude Opus 4.6 can do all of the above in one prompt for ~$0.17/app... Publishable from the first prompt & built in 5 mins, not months.

You can try it on Shipper by asking Claude to "create a mobile app for my business" or "create an iOS app for my idea".

To celebrate this huge step forward, if you comment "SHIP" I'll give random free get free credits.

[Consumer App Index @ConsumerAppIndx]

~50M visits last month. Is this the biggest Web2App funnel running right now?

[Consumer App Index @ConsumerAppIndx]

https://t.co/pe0sgNRmMK

[Consumer App Index @ConsumerAppIndx]

Tomorrow: Breaking down a Web2App funnel with 40M+ visits/month. Stay tuned!

[Consumer App Index @ConsumerAppIndx]

https://t.co/e7xtl8FeRE

[Consumer App Index @ConsumerAppIndx]

https://t.co/e7xtl8FeRE

[Consumer App Index @ConsumerAppIndx]

@MobileAppBro @MobileAppBro for now in feb 2026:

do you have the same opinion on Cursor vs. Claude Code?