Anshul Motwani

Founder & @wittypendotcom | Building the future of SEO with AI agents

[Anshul Motwani @content_baba]

There's a version of AI-native SEO where you wire Claude into Ahrefs, plug in GSC, write your own marketing skills, glue it together with API calls, and ship one page a week while quietly losing your mind.

I know that version well. I built it.

Then I built the thing that collapses all of it into one tab.

Turns out the smartest move and the simplest one are the same.

[Anshul Motwani @content_baba]

Google just launched a dedicated AI visibility report in Search Console.

It shows how often your pages show up in AI Overviews, AI Mode, and Discover, broken down by page, country, and date. It's rolling out to a subset of sites first.

This is a good step, and it's part of a bigger shift. Microsoft got there first. In February, Bing Webmaster Tools added an AI Performance report that shows how often Copilot and Bing's AI answers cite your content, which pages get cited, and the queries that triggered it.

So both major search engines now treat your presence in AI answers as something worth measuring. That tells you where search is heading.

Here's the part worth understanding: both reports show citations and impressions, not clicks. It reflects how AI search works now. When someone gets their answer inside an AI response, they often don't click through.

For years, more searches have ended without a click because the answer sits right on the results page. AI answers push that further.

So how should you think about AI search? Three shifts:

1. Treat AI visibility and citations as a real KPI, alongside traffic.
2. Write content that's easy to quote. Clear answers, strong structure, evidence, named expertise.
3. Look across every engine, not one. Your audience asks Google, Bing, ChatGPT, Claude, and Perplexity, and no single report covers all of them.

That third point is why we built Zerply. See how every model talks about you across engines, then create content that earns the citation.

[Anshul Motwani @content_baba]

Every AI visibility tool tells you the same thing.

"ChatGPT doesn't mention you."

Cool. Now what?

We built the now what.

[Anshul Motwani @content_baba]

Every AI visibility tool is selling you some version of this pill.

The pill doesn’t exist.

What actually works is slower, and honestly a lot less exciting.

You look at where competitors keep getting cited, figure out what they have that you don’t, and do the work to close the gap.

That’s what we’re building at Zerply AI

[Anshul Motwani @content_baba]

The old search funnel looked like this:

rank → click → website → convert

The new one increasingly looks like this:

query → AI answer → brand recall → branded search → convert

Which means:

• rankings alone are no longer enough
• citations matter more
• attribution gets blurrier
• dashboards lag reality

This is the exact gap we are building https://t.co/EkGSdIRjTJ to close.

I’m putting together a practical “Post-I/O Search Shift Checklist” for marketing teams.

Comment “IO” and I’ll send you the PDF.

#zerply #AEO

[Anshul Motwani @content_baba]

Everyone is debating whether SEO died after Google I/O.

Search is becoming more important.

The click is what’s shrinking.

That changes everything:

• attribution
• organic strategy
• content structure
• and how brands earn visibility

The biggest shift is this:

Visibility and traffic are separating.

You can influence buying decisions without ever getting the click.

[Anshul Motwani @content_baba]

Zerply AI just replaced $1000s of dollars worth of man hours.

We built an AEO agent that can analyse your AI Visibility, plan content calendar, do keyword research, create outlines and do actual copywriting.

Stuff that takes weeks gets done in a day.

[Anshul Motwani @content_baba]

@_skris @nikhilbhansalis @superblog_ai Fantastic! If you are using this workflow, you should check https://t.co/yfWaAlzQXn. It does all of this without any setup.

It will further help you write, publish, and deep dive on analytics.

[Anshul Motwani @content_baba]

This guy literally turned backlink research from “ugh, manual slog” into a 5‑minute AI sprint.

[Preetesh @preeteshjain]

Backlink research shouldn’t feel like punishment.

Most SEO teams still export Ahrefs → dig through spreadsheets → guess.

So we built something new in Zerply.

Now you can chat with your backlink profile: Top domains, broken links, competitor gaps, 30-day plan.

[Anshul Motwani @content_baba]

New research shows AI results fluctuate wildly. You might be #1 now and invisible in 5 minutes.

If you only check once, you're measuring luck.

If you track prompts over time, you're measuring probability.

Stop looking for a "Ranking." Start tracking your "Mention Rate."

#zerply #AIOptimization #seo

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW research: https://t.co/yE1LogIFHO

If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?

And what does that answer mean for folks who try to track their brand presence in AI tools?

Finally, some real answers 🧐

[Anshul Motwani @content_baba]

If you want AI to recommend you, stop writing marketing fluff.

AI models prioritize "Information Density".

They don't trust adjectives ("We are the leading CRM") instead write facts ("We helped 500 small businesses track WhatsApp leads").

#seo #geo #Growth #ai #zerply

[Anshul Motwani @content_baba]

You can rank on AI search, faster than you'd do on Google SERPs.

But you need to understand how LLMs decide who to cite and mention.

Read on: https://t.co/ult35WS92E

[Anshul Motwani @content_baba]

https://t.co/IUq62kvTVc

[Anshul Motwani @content_baba]

https://t.co/IUq62kvTVc

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

SEO is one of the few magical gifts of the internet

You don’t need to be popular for it to work
You don’t need 1,000,000 followers
You don’t need to make hip, cool videos

Just write something that really, really helps your customers. For real.

Twice a week.

Every week.

[Anshul Motwani @content_baba]

Signup on Wittypen and DM your email for me to get free credits on your company account.

#Growth #indiehackers

[Anshul Motwani @content_baba]

A few weeks ago, we launched the Content Calendar tool at @wittypendotcom for our customers and then soft launched it for a wider audience on Linkedin 🗣️.

Our users are loving it 💙, and I will extend 30 Free Credits to everyone who shares this on #TwitterX 🙌

#AITools #GenAI

[Ross Simmonds @TheCoolestCool]

Let’s be honest.

Content & SEO are the most underrated & disrespected part of the marketing mix. We’ve got…

CMOs getting laid off each week. ai companies claiming to replace content writers. And traditional media budgets still getting more love than SEO.

Here's why👇

[Anshul Motwani @content_baba]

AI can empower you if you know the fundamentals.

Depending on AI for it would only lead to mediocre outcomes.