Meaningful Content 💡

Co-founders @bonniedchase @Sara_inquirer | Create content that matters. Your business will benefit and your customers deserve it.

[Meaningful Content 💡 @Content_IO]

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[Marli Mesibov @marsinthestars]

How do you map your #ContentStrategy to omnichannel? https://t.co/nd5Soc52eF #UX

[Meaningful Content 💡 @Content_IO]

@mdeziel Hi, we'd love to chat! Does this seem like a good fit for you? https://t.co/oA05wAu6HJ

[Meaningful Content 💡 @Content_IO]

Free upcoming event to continue the conversation!
https://t.co/KRTdF4MnES

[Meaningful Content 💡 @Content_IO]

How can Knowledge Centered Service become Knowledge Centered Success? We chatted with Kelly and Matt @CSInnovation who shared their valuable insights and where they see opportunities.

Check out the full episode: https://t.co/i0tZjUrKR2

[Meaningful Content 💡 @Content_IO]

We agree!

[katharine ward mclay @katemclay]

@Content_IO @Sara_inquirer @melindarox Love your scalable ways to enable and empower others to help themselves :)

[Meaningful Content 💡 @Content_IO]

We were so inspired by our conversation with @melindarox that we gave ourselves homework.

We talk all about it on the latest episode of the Mixer. Will you check it out (only 16 minutes) and tell us what you think?

https://t.co/oKLrRIqVpd

[Meaningful Content 💡 @Content_IO]

@melindarox shares how to align user voice and customer perspective across a huge org:

* Teach others to fish a.k.a. write for themselves
* Codify content guidance into a digital pattern library
* Encourage designers to NOT use lorem ipsum

https://t.co/xd5nzkUn6q

[Meaningful Content 💡 @Content_IO]

We published our own retrospective of the Last Mile of Content a.k.a. Success Content w/3 examples:

* A software company blog post
* A furniture company planning tool
* A healthcare company info page

Tune in https://t.co/zJezsg8RvX and please share your examples!

[Meaningful Content 💡 @Content_IO]

Let's aim for our content to help our users feel at ease during onboarding and during all content interactions throughout the customer lifecycle. 3/3

[Meaningful Content 💡 @Content_IO]

Trust, reassurance, clarity, transparency, confidence, and acknowledgment are all emphasized via a fintech onboarding example in this @UXBooth @EwaJozefkowicz article.

It's a mindset to create empathetic content interactions.

1/3

https://t.co/Tz7mhMMWGn

[Meaningful Content 💡 @Content_IO]

Yes, your product or service needs to help users accomplish their goals.

But in the subscription economy, where customers can easily swap out providers, a key to customer retention is to NOT be a source of stress or frustration. 2/3

[Meaningful Content 💡 @Content_IO]

So what does the last mile of content actually look like?

Let's consider 3 examples:
* A software company blog post
* A furniture company planning tool
* A healthcare company info page

💡 We explore specifics on the latest Meaningful Content Mixer 💡

https://t.co/N2Vn6be00c

[Meaningful Content 💡 @Content_IO]

🙌 😁 Cheers!

[Phil Davis @rekiwi]

Fascinating conversation about the content "last mile" converting info to actionable knowledge. I love this podcast's philosophy: "We want to learn from each other because we're experienced enough to know how much we don't know yet." #writethedocs

[Meaningful Content 💡 @Content_IO]

What do scooters and mail order toilet paper and content have in common?

The last mile of content is all about getting actionable knowledge in front of the customer. Where they already are. What they ACTUALLY need. Hear what @Roebot has to say about it.

https://t.co/qp0IAsqbdY

[HeX Productions @HeX_Productions]

Plain English helps reduce confusion, speeds up reading, and helps users understand the info they want better.

There are no disadvantages to writing content in a way that is clear and concise.

[Meaningful Content 💡 @Content_IO]

Hello! We hope you all join us next week when we release season 2 of the Meaningful Content Mixer. Cheers!

https://t.co/oxECo1U97y

[Meaningful Content 💡 @Content_IO]

Happy #PublicDomain day!

https://t.co/Qk1tHQ5d8s

[Meaningful Content 💡 @Content_IO]

Insert end of year cliché or trope here. With that in mind, perhaps you're looking for inspiration? We thought so...

Enjoy 10 servings of inspiration in less than 10 minutes (9 minutes and 58 seconds, to be exact).

https://t.co/Is2YYybwNF

Where do you find inspiration?

[Meaningful Content 💡 @Content_IO]

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[Meaningful Content 💡 @Content_IO]

We're working on an even better Season 2 launching January 2021!

Subscribe via YouTube https://t.co/JejWuVAar2 or your fave podcast app https://t.co/cQBkCHlJDS

#contentdesign #contentmarketing #technicalwriting #contentstrategy #knowledgemanagement #podcast #collaboration

[Meaningful Content 💡 @Content_IO]

13 episodes. 8 guests. Countless takeaways. We learned and shared so much in the first season of the Meaningful Content Mixer!

Let's remember some highlights...

[Meaningful Content 💡 @Content_IO]

#13 Themes and Takeaways: https://t.co/chiGB3eXH3