Michael M | Content Strategy & Writing

Writing and strategy for B2B SaaS. SEO whisperer.
Freelancer. Galaxy brain insights on content marketing 🌌 🧠

[Michael M | Content Strategy & Writing @contentstrats]

WHO I AM 👇

[Michael M | Content Strategy & Writing @contentstrats]

@krea_ai This feels like the first genuinely different big model we've seen in a while. Has a better sense of design & style than others I think.

[Michael M | Content Strategy & Writing @contentstrats]

@haridigresses Didn't some Icelandic bankers try this in 2007?

[Michael M | Content Strategy & Writing @contentstrats]

@TrungTPhan I swear nobody said 'directionally' until recently. Now all the LLMs say it constantly, it must be these nerds fault

[Michael M | Content Strategy & Writing @contentstrats]

@zocomputer am I tripping or didn't we already have this feature? this is one of the first things i set up a few months ago when i joined. i get daily digests on different topics from different personas

[Michael M | Content Strategy & Writing @contentstrats]

@danshipper almost perfect but final sentence is "not just x, but y"

[Michael M | Content Strategy & Writing @contentstrats]

@bloggersarvesh wtf is going on in this video

[Michael M | Content Strategy & Writing @contentstrats]

@pika_labs Using an AI bot to text your mom is diabolical. your parents won't be around forever, cherish them while you can

[Michael M | Content Strategy & Writing @contentstrats]

@iannuttall Such a great tool, man. I set up an agent LLM to analyse the content of all the shit i save, every few days it gives me some insights and action items, then a ping to follow up. Better than saving and forgetting 😃

[Michael M | Content Strategy & Writing @contentstrats]

@TrungTPhan imagine having to do ab crunches every time you want a sip of coffee

[Michael M | Content Strategy & Writing @contentstrats]

@godofprompt Any exec shopping for a serious B2B purchase would be furious to find out they've been tricked into talking to a bot. You either lie to them and pretend it's real, or offer a "talk to a human instead" button, which they'll click every time.

[Michael M | Content Strategy & Writing @contentstrats]

Everyone on my feed is excited about making AI videos but nobody's excited about actually watching them.

Yeah the visual fidelity is impressive but it's still mostly pointless slop. Glorified desktop wallpapers with no meaning

[Michael M | Content Strategy & Writing @contentstrats]

@godofprompt Some weird logic in this post. You're saying it both matters and doesn't matter at the same time?

If there's a bunch of content being made that nobody reads, who cares? Just wasted compute cycles and meagre storage space being taken up. Makes no difference to users.

[Michael M | Content Strategy & Writing @contentstrats]

@tommymandia @TrungTPhan Tommy your reply-bot has missed the point spectacularly

[Michael M | Content Strategy & Writing @contentstrats]

@bearlyai this is pretty cool I like it

[Michael M | Content Strategy & Writing @contentstrats]

My life has been upgraded massively by LLMs but I still can't use them to analyse books

Like actual paper (and kindle) books, which is where they would have the most impact

[Michael M | Content Strategy & Writing @contentstrats]

@iannuttall amazing

[Michael M | Content Strategy & Writing @contentstrats]

@amandanat That custom edition is just fantastic

[Michael M | Content Strategy & Writing @contentstrats]

important conversation here about anyone organising events.

[Visa is doing marketing consults (see pinned!) @visakanv]

fwiw- at several of the events i've spoken at over the years, people came up to me afterwards to tell me that my speech was their favorite of the lot, even though i put in less effort into preparation, had janky or non-existent slides, etc.

here's how i think about it

[Michael M | Content Strategy & Writing @contentstrats]

@neuranne Inspiring stuff 👏 you really make the most of life!

[Michael M | Content Strategy & Writing @contentstrats]

@dreamingtulpa but how do i make it if it's over?