One of the coolest vendors at #MAUVegas 2026โ
This monthโs newsletter:
๐ Why the industry feels optimistic again
๐ The shift from manual optimization โ adaptive systems
๐ Our 8-min Mic Drop
๐ AI & app growth insights
And yes - people literally lay on the floor to test us!
Crazy Shit I Saw At MAU Vegas 2026
the two COOLEST vendors I spoke with:
ContextSDK -
this project is so cool. install their SDK in your app, and you will be able to know if your user is sitting/standing/walking/on train/in bed. you can use this to serve conditionally shorter/longer onboarding, different pricing, or even to *time your push notifications* for when a user is actually on their phone. i tested it in person, saw it working accurately in real time. literally laid down on the floor and it worked perfectly. many potential use cases
Day30 AI -
do you optimize your paid ads for a start_trial conversion event? do you get shitty leads that *donโt* convert to paid because of that? well imagine you only sent the start_trial event IF your user does some in-app activity that makes them more likely to pay
for example, imagine CalAI only sending Meta the start_trial event if the user doesnโt cancel + tracks three meals in their first 24 hours. rather than sending Meta the start_trial event for users who cancel/never track. this is what Day30 does, you just give them access to your Mixpanel api
but also, you donโt arbitrarily choose the in-app activity that triggers your event. i believe Day30 constantly monitors the behaviors that make someone more/less likely to convert and creates a probabilistic model tailored for your app. so youโre not *guessing* at what activity makes people likely to convert, you are by default optimizing for the *true* activity that makes people likely to convert
^ iโm not sponsored by these guys or anyone. i just love what theyโre doing
will share more random stuff from MAU
@ereniroh This made our day @ereniroh ๐
Really great meeting you at MAU - and thanks a lot for the kind words ๐ Excited to bump into you again at the next one!
Best MAU Vegas hack? Host breakfast on Day 1.
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps ๐)
Huge thanks to @AddictmobileUA , @edge_226 & @Startiai ๐
Meet us Booth K8 โ๏ธ #MAUVegas
What if your app knew whether users are sitting, walking or commuting right now?
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO @Sierralog explains why timing changes everything.
๐ MAU Plaza
๐ WED, May 20
โฐ 3:45-3:55 PM
#MAUVegas
Start @mauvegas_ the right wayโฆ with coffee โ๐๐ผ
Weโre hosting a relaxed breakfast with @edge_226, @starti_ai & @AddictmobileUA to kick things off.
๐ @WolfgangPuck, MGM
๐๏ธ May 19
โฐ 8-10am
Come by, grab a coffee & meet great people โ๏ธ
๐ https://t.co/VYYngPbjSi
#MAUVegas
@mauvegas_ , baby! ๐ฐ๐ฅ
First time at MAU and weโre excited!
Come find us at๐Booth K8 to talk on-device AI and real-world context.
๐ Book a slot: https://t.co/NFAtP04PCf
โ๏ธ Tuesday Breakfast: https://t.co/VYYngPbjSi
See you there! #MAUVegas
โจ #26 - April at ContextSDK
Thereโs a shift: teams are moving from manual decisions โ real-time systems.
In this monthโs newsletter:
๐ Apps that act on their own
๐ ~3.9x higher push open rates
๐ What weโre bringing to MAU Vegas
๐ New: influenced open tracking
๐
Paywall conversion isnโt one decision - itโs five: user, offer, price, placement, moment.
Everyone optimizes the first four. Almost no one the fifth.
Same user + same paywall, different moment โ completely different outcome.
Not more paywalls. Better moments.
๐ฌ๐ง Dieter, Zach & Melisa will be at @apppromotion London! ๐ฌ๐ง
Join our exclusive roundtable: From User Flows to User Moments
๐ Thu, Apr 23 ยท 4:00-4:40 PM (London)
Weโll explore how on-device contextual signals help apps adapt in real time. ๐