ConversionStrategies

Follow us as we help you use the internet to grow your business and dominate your local market.

[ConversionStrategies @ConversionsInc]

How much value are your customers getting from your products or services?

Over the next few days we’ll be sharing 6 customer success metrics you should be aware of.

[ConversionStrategies @ConversionsInc]

Did you know that content marketing earns an average of THREE TIMES more leads than paid searches? And more than 20 BILLION (billion with a “B”) new blog posts were published on WordPress in 2019? It shows how important content in marketing is.

[ConversionStrategies @ConversionsInc]

Running email marketing campaigns? Have you segmented your audiences? Each audience group has different needs and desires. Make sure you separate your different audience pools and create different content for each group.

Image credit: gstudioimagen / Freepik

[ConversionStrategies @ConversionsInc]

Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) What's your organic marketing plan? Blogging, posting on FB and Instagram are just three ways you can up your organic marketing game!

Image credit: rawpixel

[ConversionStrategies @ConversionsInc]

Grow your database! 🌱 If you’re in the hospitality industry, run competitions for tickets to local events or a hamper encouraging people to leave their details behind. Then take those details and load them into your CRM (Customer Relationship Manager) or MailChimp.

[ConversionStrategies @ConversionsInc]

Google likes it when you put URLs in your website content. URLs that aren’t necessarily from your website. Hyperlink/backlink your website copy to increase your SEO score. HACK! Highlight the word you want to hyperlink, click CTRL + K and paste the hyperlink in.

[ConversionStrategies @ConversionsInc]

“I feel the need. The need for SPEED!” If your website takes more than 5 seconds to load, people will leave. Test your website speed here 👉 https://t.co/if2czy0Tle

[ConversionStrategies @ConversionsInc]

Running a competition on Facebook? Try https://t.co/Bt1lRxmkJL. A website that helps you randomly select a winner (if they’ve left a comment)

[ConversionStrategies @ConversionsInc]

Interested to learn more about Facebook Messenger Ads? There are only 7 steps to get your first ad up and running. Once you’ve completed these steps, you’ll be able to see for yourself what a powerful marketing tool Facebook Messenger can be.

Follow these 7 steps:

[ConversionStrategies @ConversionsInc]

Here’s one way you can use Messenger ads to boost your profits.

Increase local awareness of your business.

One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective.

[ConversionStrategies @ConversionsInc]

Lead nurturing is something that you can do one on one with Facebook Messenger ads.

Start by making a conversation. This allows for one-on-one contact – even if it’s largely automated – that makes potential customers feel valued. You can even customize your newsfeed ads.

[ConversionStrategies @ConversionsInc]

Boost your profits by using Messenger ads. Give your customers the response time they want, use chatbots and automate your replies to ensure that potential customers aren’t stuck waiting for a response from you.

[ConversionStrategies @ConversionsInc]

Facebook Messenger Ads are a great option for small, local businesses. It allows you to personalize ads and connect directly with the people who are most likely to buy from you. It lets you personalize your messages & tailor your offers in a way that’s likely to result in a sale.

[ConversionStrategies @ConversionsInc]

Facebook offers different types of messenger ads for small businesses to use.

Home screen ads. These ads appear in Messenger.

[ConversionStrategies @ConversionsInc]

Facebook offers different types of messenger ads for small businesses to use.

Sponsored messages allow you to deliver special offers and communications directly to the user’s Messenger inbox.

[ConversionStrategies @ConversionsInc]

Destination ads are ads that appear in your target audience’s newsfeed, very much like traditional Facebook ads. The difference is that the call to action is always going to be “Send a Message.” When a user clicks it, this will engage customers without asking them to buy.

[ConversionStrategies @ConversionsInc]

53% of people say they’re willing to buy from a company they can message directly on Facebook Messenger. Facebook Messenger Ads allow small businesses to connect directly with potential leads. They eliminate the need for a hard selling ad and instead, open a dialogue.

[ConversionStrategies @ConversionsInc]

Crucial Marketing Metric 5: ROI by Campaign

ROI calculations will help you identify the marketing campaigns that are earning you the most revenue to:
• Rethink your marketing mix
• Split-test and improve underperforming campaigns and ads
• Put more money to most performing ad

[ConversionStrategies @ConversionsInc]

It is important to conduct regular Google searches for your most important keywords and keep track of how you’re doing. Focusing on local SEO and voice search can help you improve your ranking but you must know where you are now before you can attack the problem and rise the rank

[ConversionStrategies @ConversionsInc]

Crucial Marketing Metric 4: Ad Performance

Whether you’re running just a few ads or juggling dozens of marketing campaigns, it’s necessary to track the performance of each ad. It’s the only way to know whether your marketing mix is right or your money is going down the drain.