ConversionWise

🟦 Below 50,000 visits per month: Above 50,000 visits per month:

[Oliver Kenyon | ConversionWise @oliverkenyon]

📢 We're hiring.

And this isn't your typical CRO role.

We're looking for a Head of Product to lead the next evolution of ConversionWise. Someone who understands ecommerce at a deep level and can spot growth opportunities within minutes, not months.

This role is for someone who:

→ Lives and breathes DTC ecommerce
→ Thinks commercially, not just statistically
→ Understands CRO, offers, subscriptions, AOV, retention and paid traffic
→ Has led and developed high-performing teams
→ Wants to shape the future of a product, not just deliver it
→ Loves moving fast and seeing visible impact

You'll oversee strategy across our Growth clients, help shape our proprietary AI platform, Optimo, and play a key role in defining how ConversionWise delivers growth for the next decade.

Full JD here: https://t.co/7XNLkUXucl

If you're currently leading growth, CRO, ecommerce, or experimentation teams and you're ready for a bigger challenge, I'd love to hear from you.

📩 Send your CV to: [email protected]

Please share or tag someone who should see this.

[Oliver Kenyon | ConversionWise @oliverkenyon]

CRO “experts” on X right now…

[Oliver Kenyon | ConversionWise @oliverkenyon]

You can now use ChatGPT to create INSANE style guides.

Prompt below ⬇️

[ConversionWise @conversionwise]

@oliverkenyon AI

[ConversionWise @conversionwise]

Our design team tomorrow….

[Oliver Kenyon | ConversionWise @oliverkenyon]

The new ChatGPT update for creating designs is ABSOLUTELY INSANE

Prompt below ⬇️

[Oliver Kenyon | ConversionWise @oliverkenyon]

https://t.co/qGn7qmAh3R

[ConversionWise @conversionwise]

How this guy looked creating the most insane copywriting frameworks i've ever seen.

[Oliver Kenyon | ConversionWise @oliverkenyon]

https://t.co/SZPCpwJnQ9

[ConversionWise @conversionwise]

Why is this guy sharing all our secrets?

[Oliver Kenyon | ConversionWise @oliverkenyon]

https://t.co/1lak1KlTQo

[ConversionWise @conversionwise]

Us realising everything we took 13 years to build can be learnt in 30 minutes.

[Oliver Kenyon | ConversionWise @oliverkenyon]

https://t.co/1lak1KlTQo

[ConversionWise @conversionwise]

🪙

[Oliver Kenyon | ConversionWise @oliverkenyon]

15 high-converting landing page examples from the No.1 landing page agency on the planet:

[Oliver Kenyon | ConversionWise @oliverkenyon]

I've just pulled together our biggest swipe file ever.

100+ landing page redesigns — before and after.

See how small design changes = big performance lifts.

Like + Comment “pages” below and I’ll DM you the link.

(Must be following)

[ConversionWise @conversionwise]

@oliverkenyon Pages

[Oliver Kenyon | ConversionWise @oliverkenyon]

Just hit 4,000 signups for our upcoming Shopify theme launch.

[Oliver Kenyon | ConversionWise @oliverkenyon]

Pretty sites don’t always sell.

Fable’s store looks great but it’s missing key conversion signals 👇

Here’s how I’d optimize their experience after 12+ years improving 4000+ ecommerce brands:

1/ Homepage Above-The-Fold
→ Added trust bar (free shipping, easy returns, NY design)
→ Highlighted review count (10,000+ customers) for credibility
→ Stronger headline: “Functional Design For Happier Pets & Homes”
→ Clear benefit-driven subheading showcasing everyday value
→ Contrasting CTA: “Shop Essential Supplies”
→ Scroll cue linking to key product categories
→ Added testimonial for instant social proof

2/ Product Page Enhancements
→ Introduced trust bar at the top for reassurance
→ Larger, lifestyle-focused hero imagery
→ Added social proof (rating + review count)
→ Clear benefit-led bullet points
→ Improved pricing hierarchy with strike-throughs
→ Added clear sizing/variant section
→ Strengthened overall visual hierarchy and CTA contrast

3/ Cart Page Transformation
→ Added value bar showing progress to free gift
→ Simplified product details for clarity
→ Introduced dynamic cross-sells with “Add” buttons
→ Highlighted total savings clearly
→ Added trust signals and payment logos under CTA
→ Full-width, high-contrast checkout button

While these are educated CRO improvements, real growth comes from A/B testing each hypothesis.

Even so, changes like these alone could lift conversions significantly.

Follow @oliverkenyon for more landing page & DTC tips.

[ConversionWise @conversionwise]

@oliverkenyon cart

[Oliver Kenyon | ConversionWise @oliverkenyon]

Two Shopify carts.

One leaves money on the table.
The other boosts AOV by over 30%.

👀 Want access to the high-converting cart?

Like + Comment “cart” below and I’ll DM you the link.
(Must be following)

[Oliver Kenyon | ConversionWise @oliverkenyon]

SURGE......Q4/2025.

[ConversionWise @conversionwise]

PAY ATTENTION!

[Oliver Kenyon | ConversionWise @oliverkenyon]

This is your weekly Monday reminder to focus on CRO and landing pages this week.

Need a hand? Drop me a message.

Oh, and Boris is the 🐐

[ConversionWise @conversionwise]

@oliverkenyon 👀

[Oliver Kenyon | ConversionWise @oliverkenyon]

Fresh PDP design from the ConversionWise kitchen 🧑‍🍳