📢 We're hiring.
And this isn't your typical CRO role.
We're looking for a Head of Product to lead the next evolution of ConversionWise. Someone who understands ecommerce at a deep level and can spot growth opportunities within minutes, not months.
This role is for someone who:
→ Lives and breathes DTC ecommerce
→ Thinks commercially, not just statistically
→ Understands CRO, offers, subscriptions, AOV, retention and paid traffic
→ Has led and developed high-performing teams
→ Wants to shape the future of a product, not just deliver it
→ Loves moving fast and seeing visible impact
You'll oversee strategy across our Growth clients, help shape our proprietary AI platform, Optimo, and play a key role in defining how ConversionWise delivers growth for the next decade.
Full JD here: https://t.co/7XNLkUXucl
If you're currently leading growth, CRO, ecommerce, or experimentation teams and you're ready for a bigger challenge, I'd love to hear from you.
📩 Send your CV to: [email protected]
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I've just pulled together our biggest swipe file ever.
100+ landing page redesigns — before and after.
See how small design changes = big performance lifts.
Like + Comment “pages” below and I’ll DM you the link.
(Must be following)
Pretty sites don’t always sell.
Fable’s store looks great but it’s missing key conversion signals 👇
Here’s how I’d optimize their experience after 12+ years improving 4000+ ecommerce brands:
1/ Homepage Above-The-Fold
→ Added trust bar (free shipping, easy returns, NY design)
→ Highlighted review count (10,000+ customers) for credibility
→ Stronger headline: “Functional Design For Happier Pets & Homes”
→ Clear benefit-driven subheading showcasing everyday value
→ Contrasting CTA: “Shop Essential Supplies”
→ Scroll cue linking to key product categories
→ Added testimonial for instant social proof
2/ Product Page Enhancements
→ Introduced trust bar at the top for reassurance
→ Larger, lifestyle-focused hero imagery
→ Added social proof (rating + review count)
→ Clear benefit-led bullet points
→ Improved pricing hierarchy with strike-throughs
→ Added clear sizing/variant section
→ Strengthened overall visual hierarchy and CTA contrast
3/ Cart Page Transformation
→ Added value bar showing progress to free gift
→ Simplified product details for clarity
→ Introduced dynamic cross-sells with “Add” buttons
→ Highlighted total savings clearly
→ Added trust signals and payment logos under CTA
→ Full-width, high-contrast checkout button
While these are educated CRO improvements, real growth comes from A/B testing each hypothesis.
Even so, changes like these alone could lift conversions significantly.
Follow @oliverkenyon for more landing page & DTC tips.
Two Shopify carts.
One leaves money on the table.
The other boosts AOV by over 30%.
👀 Want access to the high-converting cart?
Like + Comment “cart” below and I’ll DM you the link.
(Must be following)