What's the difference between a False Positive and a False Negative in A/B testing? https://t.co/wsFcWktvdS Read the Convertize Guide to A/B testing statistics to learn the difference between Type 1 & Type 2 errors #abtesting#cro#marketing#hypothesistesting#GrowthHacking
Three years on from "The End of A/B Testing", we explore the 5 best Optimizely alternatives https://t.co/6CtyNZcGwZ Is cheap, easy A/B testing a realistic option for business websites? (feat. @VWO, @Omni_Convert, @ABTasty) #abtesting#marketing#digitalmarketing#marketingbudget
The Anchoring Effect: https://t.co/ZCAqsCPdJf "People tend to judge the value of the product in relation to the discount they get off the anchor price rather than the actual cost" #websitedesign#ecommerce#cro#conversionrateoptimization