Zapier isn't playing standard SaaS rulesβthey post like a media network, not a software company.
The good? Every single upload earns its keep (~2,900 followers per post).
Zapier and Zomato are in the books. Now we need our third brand.
Drop an account in the comments that desperately needs a creative rebuild. Make sure to tell us why, because your reasoning shapes exactly how we approach the research.
Whose ads are we fixing next? π
#AdCreative #B2BMarketing #PerformanceMarketing #GrowthStrategy #DigitalAdvertising
Every agency pitch deck quotes the same two frequency numbers: 2.5 and 3.5.
Refresh at 2.5. Panic at 3.5.
We tried finding the primary study behind this rule and came up completely empty.
When you look at actual campaign data across 48.4 million impressions, the reality looks completely different. Hitting a 2.5 frequency on a standard target audience requires roughly 500,000 impressions. 93% of ad creatives get turned off before they ever reach that point.
Most ads do not die of fatigue. They die of simply not converting.
For the 7% of creatives that do survive long enough to scale, your decision to refresh should be driven by CPA spikes, not an arbitrary frequency rule.
Swipe through for the full data breakdown. π
@itscourtneyao67 Did modern wellness marketing officially peak when we completely abandoned mysterious blue liquid in commercials and replaced it with raw stand-up humor?
Swipe to see the exact 30-day testing framework we use to find winning angles before we ever book a photoshoot. π
Whatβs the most expensive thing you bought before testing if your audience actually cared? A shoot? A shiny new tool? A rebrand?
Share your biggest marketing fail in the comments. π
#MarketingStrategy #B2BMarketing #AdCreative #PerformanceMarketing #GrowthHacking #PaidSocial
We gave you one product photo, zero budget, and 30 days to prove Meta ads work. We asked: do you make it blend in (A) or stand out (B)?
The real answer? Neither.
Styling is the cheapest variable in the room. The claim isn't. If you don't know what words make your audience convert, arguing over visual framing is a waste of time.
AI creative looks fake for one reason: average briefs. π€
Ask an image model for "premium" or "aspirational," and you get plastic stock photos. Real life isn't perfectly framed or perfectly lit. Specificity is the whole craft.