Brawl Stars logo is getting a refresh with the next update! ✨
WHY? The short answer is:
👉 The old logo started feeling dated and too complex when competing with other brands with more modern looks
👉 “Brawl” is the core of the brand, but it was not very strongly represented in the logo
👉 We wanted to bring our game logo and app icons closer together
The new logo tackles these challenges while maintaining the legacy and some of the key elements that made the older Brawl logo so iconic
THE LONG VERSION!
We also wanted to share more details regarding the process and reasons for this logo change, so that you can have a more informed rant
THE CHALLENGES WITH THE OLD LOGO
👉 Lack of Brawl emphasis: “Brawl” is the core of the brand and the most recognizable part of the game name that everyone uses to refer to it, but in the old logo, the first thing you see is actually “Stars” due to the dominant color and font size
👉 Complexity: The old logo contained a lot of different elements all put together, making it hard to read in different contexts and sizes
👉 Weak adaptability: Related to the above, using the logo in any place outside of the game or our channels (such as ads, merch, collabs, etc) has proved challenging and often resulted in less than great results
👉 Aged design: Competing for attention in the logo world is tough, and the old logo design was starting to lag behind many other brands that went through these updates
👉 The game logo was also too different from the app logo, with the skull being a minor element of the old logo, as opposed to the app version
Tackling and overcoming these challenges are the main reasons behind this logo change, and our hypothesis was that a new and refreshed look would help on these fronts and improve how the brand is perceived and recognized. Still, despite all this, we didn’t want to make a change that would throw away the legacy that the old logo represented because this was never intended to be a rebrand, but rather an evolution or update
This said, we then tested several logo options, ranging from small updates of the old design to strong new directions (for the sake of science). The results came in, and our hypothesis was further backed. The new logo came out as the best performing and received the most positive feedback from the test user groups. Actually, some of them even thought the new logo was the official one, due to its connection with the app logo
Lastly, we made some small tweaks to the winning option before signing off on it, ensuring that the logo's core identity remained intact, with the skull element, colors, and font style remaining fairly similar and thus preserving Brawl’s identity!
To finalize and highlight again, this is not a rebrand of Brawl. It’s just a logo update to keep up with the times, better express the Brawl identity, and better adapt to all the contexts where a logo is used!
Q&A
👉 When is the new logo replacing the old logo?
When the next update lands, which is planned to be released in the first week of September 2025
👉 Does this mean that Brawl as a brand is changing?
This change is an evolution of our logo, not a rebranding. We’re still the same old Brawl that you know and hate
👉 Do I get compensation for this logo change?
¯\_(ツ)_/¯
👉 Are the localised and related logos also changing?
Yes, all Brawl logos will change with the update. Other Brawl-related logos, such as the ones from Brawl Stars Championship or Brawl Talk, will also get updated at a later date, following the new design’s direction
Trunk, the broken(hearted) Brawler, is HERE! 🐜💔
It's our last Early Access offer! So, get Trunk now and unlock for free:
🪵 300 Gems
🍃 5000 Coins
🌰 8 Pins + Spray
🥥 Swimming Trunk Skin
And by grabbing Trunk from the Supercell Store, you'll earn an EXTRA 1000 Coins 💰
Trunk will be on the Starr Road on August 28th!
How to get the 100 ANGELIC STARR DROPS⁉️ EZ!
🕹️ Play EVERY day! (If you missed yesterday, STILL FINE)
⭐️ Win 8 matches to get your Daily Angelic Drops
🎖️ Participate in the Contests
📜 Complete the Special Quests
🛒 Get your Angelic Drop from the Shop
🚫 No grass touching!
😇 ANGELS & DEMONS EVENT IS BACK! 😈
✨ Get 100 Angelic Drops + Blessed Buster AND 100 Demonic Drops + Infernal Fang by playing every day!
✨ You can get all the new and old Angelic/Demonic Skins, including the Hypercharge Skins Dark Angel Edgar and Demon Mortis!
✨ Resources from event Drops are DOUBLE the normal Starr Drops, so it's good for progression!
✨ NEW POWER UPS!
✨ All the Power Ups are unlocked right away, but opening up event Drops will give you skill slots! Meaning that you can equip 3 Power Ups at the same time 😱
✨ And if you pick certain combinations, they can SYNERGIZE and give you even more power!
The event is divided into two: the Angels event starts NOW and ends on the 28th of July, and the Demons event comes in late August. Each lasts 12 days! So, 24 days total of rewards and diarrhea 💩
🚨 Pro Pass 2 drops TOMORROW! 🚨
💥 What's new:
- New Occultist Dynamike Ranked Skin (plus upgrades)
- Belle, Fang, and Sandy are the Free maxed out Brawlers!
- Ranked will no longer feature new game modes, but more maps will be added. This month, the featured game mode is Gem Grab!
- Masters and above can only queue Solo
Also, a reminder that the rematch time was reduced since the previous season! ⏱️
#BrawlStars #ProPass #Ranked
It's Berry, with an A... 800 years of cleaning up after your s*** and still can't say Pegasus Berry right 🙄
Anyway, your prayers have been heard and BRAWL ARENA IS BACK!