Luke Cope

Co Founder & Creative Strategy Director @bottledIMGNTN

[Luke Cope @Copozade]

Public toilets are going extinct in the U.K.

We did the maths 🧮

We did the WWF inspired endangered species posters 🐼

We we stood outside in the cold and filmed public toilets 🚽 (Not me someone else)

[Luke Cope @Copozade]

There's no such thing as a bad idea...

Except there absolutely is. And we've created a tool to tell you whether it is or not.

Trained (Very very loosely) from the creative minds at Bottled Imagination.

Whether it's a future Cannes winner or absolute stinker, There's no such thing as a bad idea tells you straight.

Test your idea, rinse a colleagues idea. Don't take it personally. Or do. It's up to you. 👇

https://t.co/nv0Jdt6gRd

[Luke Cope @Copozade]

We run Imagination Sessions on a monthly basis internally at Bottled Imagination and now we are doing external ones

(Its a fancy name for a webinar guys)

The first one is April 10th at 11am GMT and it's on 'How to create PR campaigns that drive real behaviour change'

We will be covering

– A creative process for campaigns that disrupt the usual experience

– How to target a specific audience for behaviour change

– Methods for tracking impact of campaigns beyond just coverage

– Real life examples of how we are both creating and measuring cause campaigns

After this webinar you will be armed with a repeatable process for creating campaigns that can drive a real change in behaviour and get people to care about something that they usually might ignore.

Spaces are limited, sign up here

- https://t.co/YQBQlo0oHA

[Luke Cope @Copozade]

The impact of TV on Search 👇

Our 'Don't ignore the beep' campaign with Electrical Safety First featured on BBC Morning Live on Monday.

For the campaign we’ve been getting the nation testing their smoke alarms, due to the fact that 4 million brits admitting to never testing their smoke alarms.

This came with social creative but has also picked up broadcast coverage.

We've been tracking the impact on awareness and search after TV coverage and the results have been unbelievable. Direct correlations with national TV features and knock on effects of people searching for how to test smoke alarms with huge increases since the campaign launch and during TV coverage.

[Luke Cope @Copozade]

Your click through rates are about to increase from AI Overviews and AI mode 👇

Google are releasing a new UI where groups of links will automatically appear in a pop-up as you hover over them on desktop

[Luke Cope @Copozade]

“Yes so If you just upload a photo of your lost dog into the Ring doorbell app as seen in our SuperBowl ad”

“Yes it will connect to other ring cameras and scan the neighbourhood to find your lost dog”

“Do you see what I did there? I disguised mass human surveliance as a puppy search party”

#SuperBowl

#SuperBowlAds

[Luke Cope @Copozade]

New work: Don’t Ignore The Beep��🚨

43% of us don't test our smoke alarms and over 4 million Brits don't actually have a smoke alarm installed at all.

Last week, alongside the awesome Electrical Safety First, we launched a campaign to raise awareness around this potentially life saving topic.

The campaign has been launched across paid & organic social and national broadcasts across all major ITV regions.

For the social creative we wanted something different. The team created a ‘get ready with me’ style video…with an important twist that stops people in their tracks. This has received over 200k views on TikTok organically so far.

Probably most importantly, Electrical Safety First have had the general public reach out and say the campaign has made them test their own smoke alarm at home

[Luke Cope @Copozade]

I hearing that I can’t eat meat until 1am and gradually wake up at 11am tomorrow.

That’s what I’m hearing.

That’s how we plan on living the rest of this year.

Pathetic.

[Luke Cope @Copozade]

“16 years old Luke Littler

16, years, old, Luke Littler

16 years of age Luke Littler

16…

The young whippersnapper Luke Littler, only 16

Still has an umbilical cord Luke Littler

16 years old..Luke..Littler…16”

#DartsWorldChampionship

[Luke Cope @Copozade]

New work 🍾 💭

Preply x Carluccio’s: This week you can get 25% off when you order the bill in Italian 🇮🇹

49% of Brits have felt embarrassed that they couldn’t speak another language in certain situations and we’ve all been guilty of pointing at a menu and mumbling what we want.

To tackle language barrier anxiety, Preply have teamed up with Italian chain Carluccio’s to reward diners who order the bill in Italian - “il conto, per favore”

Love this campaign from the Bottled Imagination team 🍝 🇮🇹

[Luke Cope @Copozade]

I’m 37 this week

[Luke Cope @Copozade]

New Work: You always remember your first

Feefo have partnered with four iconic British Brands - Iceland, Charles Tyrwhitt Shirts, British Airways Holidays and Currys to celebrate and thank their first ever reviewer.

The brands will be giving personalised and meaningful gestures related to their review, showing appreciation for their very early trust and loyalty.

Rolling out this week and featured in PRWeek, CX Magazine and the Retail Times already ⭐ ⭐ ⭐ ⭐ ⭐

[Luke Cope @Copozade]

We recently celebrated our third birthday at Bottled Imagination 🎂

So we obviously made a highlight reel for to look back at the past year

Some of the highlights 👇

📈 Grew revenue by 46%

🏆 Winner of 6 U.K. Search awards, 4 U.K. Content and PR awards

🏆Best Use of Creativity - Consumer at the PR Moment awards and Best New agency at the PR Week awards
‍
👨‍👩‍👧‍👦 ‍11 new talented team members

🏢 1 new office

🥇 Double figure new client wins

🧠 Created a strategy and insights team which is already near capacity

🧑‍🎨 Hired our first designer in house

🌍 Expanded our work with our clients into the US and Germany

It’s been a year��

We’re bridging that gap between the PR and the Search world.

Year 4 might be our biggest yet 🍾 💭

[Luke Cope @Copozade]

'Best of' articles were used as a source of trust for 42% of non brand searches in Gemini based on our recent AI and earned media study.

Publishers relevant to the sector (that the search query related to) were used as a source nearly 60% of the time too.

Getting the right mix of authority and relevance with your coverage has always been an important factor in the PR & SEO world but now it looks like relevance and a specific type of relevance is going to be more important than ever.

You can download the full study here - https://t.co/W5RzclrF4G

[Luke Cope @Copozade]

Awesome to see our “Just a minute” campaign with Victorian Plumbing featured in the PRWeek UK roundup this week!

Our research showed nearly 50% of men don’t check for lumps in the bathroom and spending just one more minute in there could help you spot something early on.

[Luke Cope @Copozade]

If AI were recommending brands in your key categories… would your name even show up?

We analysed 100 high-intent e-commerce queries to see what earned media sources LLMs actually use to decide which brands to surface.

✅ 99% of answers used earned media as a source
✅ “Best of” lists were used as a source 42% of the time in Gemini
✅ Industry relevant media > national media
✅ Recency matters — 40%+ of sources were from 2024 onwards

The lines between PR, SEO and AI search are blurring fast.

Is your brand ready?

👉 Download the full study here - https://t.co/W5RzclrF4G

[Luke Cope @Copozade]

@champagnekofi Cheers man!

[Luke Cope @Copozade]

Might setup an agency” vs Year 3 of agency

This week we finish our 3rd year since launching Bottled Imagination (trading, we didn’t publicly launch until Sept)

60% of startups fail in their first 3 years in the U.K. There’s a reason for that. It’s really bloody hard.

It’s hard to get momentum, it’s hard to keep momentum.

I’m really proud of the Bottled Imagination team for getting this far. We had a plan in place when we launched and we’ve pretty much met that plan year on year.

This year in particular has been a step up.

We’ve expanded our client base, expanded in different regions, taken our headcount above 20 people. It still feels like we are just getting started!

I’ll be writing up a year 3 review for my Born or Made newsletter over the next few weeks which will have all the highlights and the real stories too 🍾💭

[Luke Cope @Copozade]

Sometimes you can create trends, sometimes you can jump on the back of them, sometimes you can do a bit of both💍

Making quiet proposals louder for Diamonds Factory.

50 pieces of high-quality global coverage, including The New York Post and The Guardian plus exposure on social media, podcasts and TV

[Luke Cope @Copozade]

Full episode - https://t.co/GeB5a1T3w4

[Luke Cope @Copozade]

A few weeks ago I went on the Agency Giants podcast with Jordan Platten to chat all about Bottled Imagination and growing an agency

We covered off

- What made me want to setup my own agency

- Motivations and happiness

- What that first month with £1k in the bank looked like

- How focusing on just doing the best work you can can have an impact

- How we actually did some of the campaigns we’ve talked about on here

- Why and how we've won 30 awards in the first 3 years

- How to manage expectations within the PR world

Full episode in the comments 👇