Where brands and culture collide with marketing & its friends + technology + creatives. Also shares tips to glow up your marketing game. A passion account by C.
Legacy brands focus on positioning themselves in the minds of customers. Digitally-savvy startups, however, emphasize their marketing efforts on being part of their customers' lives. 👤 👁 https://t.co/DyzD0wCMTb via @SEOVabMedia
A recent study from @WEcomms revealed that 97% of global consumers expect brands to observe technology ethics and 'customer-focused innovation'. https://t.co/zfx4kw2qyc
The store is just one of many retailers that has been forced to close their doors, either in part or fully, in the face of dwindling sales and stiff competition from e-commerce platforms. https://t.co/D7t76KwRWk
Bollywood actors and cricketers are urging their fellow Indians to support Indian football in this latest campaign from Star Sports. https://t.co/WhoVl5Bvv0 ⚽️
The emergence of episodic content on IGTV is important if the platform hopes to establish itself as a destination for long-form video on par with YouTube and Facebook Watch. #digitalmarketing
With every Lebron James and Richard Sherman who have been commended for their social presence, there are athletes like Kevin Durant who have drawn notoriety for their online posts. Check out this essential athlete brand-building through #socialmedia: https://t.co/1o1sRWmi3Z
@AXE has partnered with Dutch DJ and producer Martin Garrix for a music video to celebrate the launch of the body spray's latest foray into branded content. https://t.co/eY5R75SBbk