Grace Odebisi

Email Copywriter for B2B & B2C SaaS |
I helps SaaS founders making $20k+mrr & funded late seed stage convert users to revenue through email system

[Grace Odebisi @copybygrace]

P.S. The main focus of every SaaS should be the users not you or your intent to make only revenue. If users don't get value first (Cialdini's law of Reciprocity) they won't give you their moneyyyyyyy🤣🤣😝

[Grace Odebisi @copybygrace]

If you are a startup that wants to also give value and outcomes to your users so they can become paying retained customers send me a DM now.

[Grace Odebisi @copybygrace]

Email connects you with your users,

it's collapse your time to value(TTV) even if it's long,

it helps you lead your users to their desired outcome.

[Grace Odebisi @copybygrace]

because they know that's the best place to give value that would lead to positive outcomes for their customers.

This strategic investment helps them retain customers year in and year out.

This same strategy worked well for startups like Brandled, Upvoty, and more.

[Grace Odebisi @copybygrace]

The question now is: How can a startup SaaS give value and outcome to its new users?

One of the best ways to go about this is EMAIL.

Enterprises like HubSpot, Claude, and more invest so much in email copywriting and marketing,

[Grace Odebisi @copybygrace]

Every product a small to medium business pays for must justify itself through the outcome they get.

Value in the new age is now perceived through positive outcomes.

Once your SaaS product can't get a business to the next level pka OUTCOME,

then you have lost them.

[Grace Odebisi @copybygrace]

users need to feel in their guts that they understand your product,

can use it without stress,

and see meaningful changes in the workflow with the aid of your product.

In the B2B SaaS industry whose target market is Small and Medium Businesses (SMBs),

[Grace Odebisi @copybygrace]

but the SaaS business has changed totally.

New SaaS users want more than just paying for or using your product.

They also want to feel seen, understood, and centralized.

To scale a successful "retained" SaaS product,

[Grace Odebisi @copybygrace]

The SaaS Business Has Changed Totally

Crunchbase News recently talked about what most SaaS founders are doing wrong especially with their customers' perception of value.

The traditional model of SaaS linked value to seats, users, departments, and more,

[Grace Odebisi @copybygrace]

Just posted my first Substack article so happy. You can read it here and give me your honest review
https://t.co/KBadx5b0ur

[Grace Odebisi @copybygrace]

Good evening my fellow Nigerians,
I hope this rain is making us more productive 🤣🤣🤣?
No sleep o!

[Grace Odebisi @copybygrace]

Having an email system is important once you break through to $20k+ MRR
#buildinpublic

[Grace Odebisi @copybygrace]

What replaces it isn't more effort.
It's an actual email system one that notices who's engaging, who's drifting, who just needs a nudge at the right moment, doing at scale what a founder used to do by instinct, one user at a time. I build that system.

[Grace Odebisi @copybygrace]

A paywall with no onboarding behind it, and one generic welcome email, was never actually a system.

It was a founder filling the gap with personal effort.

Once there's too much volume for personal effort to reach everyone, the gap just... reappears. Quietly. As churn.

[Grace Odebisi @copybygrace]

Past $20k MRR, that same system quietly stops working.
Not because you got lazy.
Because the math changed more users, more variety, and no more "I'll just message them myself" as a real option.

[Grace Odebisi @copybygrace]

Under $20k MRR, your communication system was basically you.
A generic welcome message, a paywall, maybe one follow-up if you remembered.
It worked because you were still small enough to notice who mattered and reach out yourself when it counted.

[Grace Odebisi @copybygrace]

Sending same email to all your persona in a B2B SaaS is like sending a message to no one

[Grace Odebisi @copybygrace]

@alexabelonix Going to the gym has always been on my vision board since 2024 gotta really find my way around it and stop sitting to work all day

[Grace Odebisi @copybygrace]

@alexabelonix Sad day yesterday lost someone on Monday, blacked out now back to work today. Currently 8hrs of work so far.

[Grace Odebisi @copybygrace]

product was built for them so your sign-up doesn't churns because they felt like an afterthought.

PS: Numbers used were gotten from industry data
#saasemailcopywriter #saas

[Grace Odebisi @copybygrace]

because building separate paths feels like more work than it's worth.

It's not.
It's the difference between an email that gets read and one that gets ignored by everyone it wasn't written for.

I write onboarding emails that make every person who signs up feel like the