Kelsey Kovich

👑 Marketing for Projectors
✨You are not wired to do business like everyone else

[Nicolas Bueno @buenonobuenoo]

Lots of coaches burn out in the content process.

So they want to take a break and take care of themselves...

But they also want to keep momentum high and not take their foot off the gas.

I made a YouTube video covering the solution:

https://t.co/iCOMFEAkD7

[Kelsey Kovich @copykels]

@buenonobuenoo Chompy said he’s been looking for shoes to run an ultra marathon

[Kelsey Kovich @copykels]

@buenonobuenoo Pop offfff kinnggggg

[⚡️Nick Sweeney ⚡️ @basedethos]

Join tomorrow’s free breath event!

(Link below)

[Nicolas Bueno @buenonobuenoo]

He was booked out a month in advance with sales calls.

His catch phrase went MEGA viral on YouTube

And his income had doubled… again

All of this stemmed from 2 simple (and kind of esoteric LOL) changes I made just 8.5 months prior:

My client had a solid fitness business going on.

$10k/m.

Collecting leads on FB because his copywriting was solid.

But he was making ZERO money on Instagram (which was his biggest goal: to open up another acquisition channel).

And the reason was, well, f*cking obvious as to why:

His IG was full of vague, motivational quotes, videos of him with his shirt open, and things you could find on ANY generic fitness account.

So the 2 changes I made to his strategy was simple.

Every business has a dominant masculine energy that needs integration (structure, ambition, strategy, analytical thinking)...

And a feminine energy that needs integration (soul, emotion, feeling, passion).

Now, disclaimer, at the time I didn't realize how each of these strategies related to "masculine and feminine," it just made sense to do these.

Looking back though, I can see the deeper impact.

The two shifts were:

1. (Masc) To analyze his sales calls, coaching calls and comment sections.

The content strategy was then built around the major issues/problems people came to him with.

That's it. Because when you optimize for trust and depth, people see you as an authority.

2. (Fem) To get into situations where his personality, spirit and vibe shine through.

No more fake deep "staring off into the sunset on a boat with my shirt open while I give you some basic motivational quote" content.

I thought my client was so funny and likeable, and he needed to show that through his content.

So he went out to grocery stores, gyms, restaurants and filmed all his content in public, literally showing people what they should be doing to fulfill their fitness goals.

These are the only changes we made.

When you change too much sometimes you might not know what change actually worked and it throws you off too much.

Within 3 months his income doubled.

Then 5.5 months later he was at $50k/m.

By the summer his following had more than 10X'd.

And his catchphrase "keeping you big as hell" was EVERYWHERE on YouTube.

I was seeing people commenting that on NBA videos that had nothing to do with fitness lol.

Content, marketing and business can be that simple.

You just need to figure out what levers to pull in the right realms (masculine, feminine):

How do you create the right strategy to get people to see the value in what you do?

And how do you allow your unique, magnetic, God-given presence to shine through?

Marry the two and you have the recipe for quantum leaps

[Kelsey Kovich @copykels]

Thailand spoils you rotten with convenience

[Kelsey Kovich @copykels]

@buenonobuenoo This post makes me feel mentally ill

[Kelsey Kovich @copykels]

@ryleycribbin444 Team works makes the dream work

[Kelsey Kovich @copykels]

One of my favourite things to do when my husband sleeps in is tidy up his office so he has a fresh desk to start his day

[Nicolas Bueno @buenonobuenoo]

I’ve helped my clients generate 90M+ views with short form video content

I’ve also helped them make $2M + in that time frame

The key to both (no matter what the market is like) is how you position yourself

I break it down here:

https://t.co/o3p9Jcjwjc

[Kelsey Kovich @copykels]

Do you really think you need to artificially lock in with adderall, caffeine, and/or nicotine to enter a flow state if you are doing work in alignment with your souls purpose?

[Kelsey Kovich @copykels]

You’re easily irritated because the foods you eat keep you in an inflamed state.

[Kelsey Kovich @copykels]

Locking In: Out
Flow State: In

[Kelsey Kovich @copykels]

When I am grumpy I go for a walk and smile at people.

Then I am not grumpy anymore.

[Kelsey Kovich @copykels]

Non negotiable:

5 mins of box breathing before every work shesh with @coherencebreath

[Kelsey Kovich @copykels]

No one is coming to save you.

Which means no one is coming to stop you either.

[Kelsey Kovich @copykels]

Waking up to bird chirping is peak abundance

[Kelsey Kovich @copykels]

My husband provides so I can focus my energy on learning witchy powers

[Kelsey Kovich @copykels]

@jackmoses777 👀👀👀

[Kelsey Kovich @copykels]

@jackmoses777 Insanely true