Lots of coaches burn out in the content process.
So they want to take a break and take care of themselves...
But they also want to keep momentum high and not take their foot off the gas.
I made a YouTube video covering the solution:
https://t.co/iCOMFEAkD7
He was booked out a month in advance with sales calls.
His catch phrase went MEGA viral on YouTube
And his income had doubled… again
All of this stemmed from 2 simple (and kind of esoteric LOL) changes I made just 8.5 months prior:
My client had a solid fitness business going on.
$10k/m.
Collecting leads on FB because his copywriting was solid.
But he was making ZERO money on Instagram (which was his biggest goal: to open up another acquisition channel).
And the reason was, well, f*cking obvious as to why:
His IG was full of vague, motivational quotes, videos of him with his shirt open, and things you could find on ANY generic fitness account.
So the 2 changes I made to his strategy was simple.
Every business has a dominant masculine energy that needs integration (structure, ambition, strategy, analytical thinking)...
And a feminine energy that needs integration (soul, emotion, feeling, passion).
Now, disclaimer, at the time I didn't realize how each of these strategies related to "masculine and feminine," it just made sense to do these.
Looking back though, I can see the deeper impact.
The two shifts were:
1. (Masc) To analyze his sales calls, coaching calls and comment sections.
The content strategy was then built around the major issues/problems people came to him with.
That's it. Because when you optimize for trust and depth, people see you as an authority.
2. (Fem) To get into situations where his personality, spirit and vibe shine through.
No more fake deep "staring off into the sunset on a boat with my shirt open while I give you some basic motivational quote" content.
I thought my client was so funny and likeable, and he needed to show that through his content.
So he went out to grocery stores, gyms, restaurants and filmed all his content in public, literally showing people what they should be doing to fulfill their fitness goals.
These are the only changes we made.
When you change too much sometimes you might not know what change actually worked and it throws you off too much.
Within 3 months his income doubled.
Then 5.5 months later he was at $50k/m.
By the summer his following had more than 10X'd.
And his catchphrase "keeping you big as hell" was EVERYWHERE on YouTube.
I was seeing people commenting that on NBA videos that had nothing to do with fitness lol.
Content, marketing and business can be that simple.
You just need to figure out what levers to pull in the right realms (masculine, feminine):
How do you create the right strategy to get people to see the value in what you do?
And how do you allow your unique, magnetic, God-given presence to shine through?
Marry the two and you have the recipe for quantum leaps
I’ve helped my clients generate 90M+ views with short form video content
I’ve also helped them make $2M + in that time frame
The key to both (no matter what the market is like) is how you position yourself
I break it down here:
https://t.co/o3p9Jcjwjc
Do you really think you need to artificially lock in with adderall, caffeine, and/or nicotine to enter a flow state if you are doing work in alignment with your souls purpose?