Jo Hurst

Founder of The Copywriting Studio. More blonde bombsite than bombshell.

Email: [email protected]

[Jo Hurst @copystudio_uk]

Finding the right image to go with your copy matters. I say this specifically to the guy who used this image to pitch his sales funnels knowledge.

[Jo Hurst @copystudio_uk]

@CuriousUkTelly This drowning doll freaked me right out. https://t.co/odWUlbDCuq

[Jo Hurst @copystudio_uk]

Well that was fun. Went completely deaf in my left ear just before a client call. Just about managed to type with my left hand and not shout down the line. Now lying on my side hoping olive oil will magically work. #unpredictableworkmoments

[Jo Hurst @copystudio_uk]

@ScarredForLife2 I am sailing by Rod Stewart. Urgh, utter tripe played endlessly on Radio 1 at the time. It made me feel seasick, bringing back memories of rough channel ferry crossings to St Malo.

[Jo Hurst @copystudio_uk]

I had a dream that I was on my last shift at #Channel4news and Krishnan, John and Kathy dedicated half the show to an elaborate goodbye even though I worked behind the scenes. I particularly liked Lindsey Hilsum's piece for me from Florida.

[Jo Hurst @copystudio_uk]

Just met my first fellow copywriter in person. Yay! I started my business in lockdown so it's all been messaging and zooms till today. Thankfully, I haven't been weirdly catfished - she's both real, lovely and eats cake.

[Jo Hurst @copystudio_uk]

@davidhepworth As a kid I genuinely thought Mr & Mrs Blood vessel decided to name their son Buster. No-one told me you could make up your own name.

[Jo Hurst @copystudio_uk]

Heatwave moan alert - I have nose sweat, it's so hot my glasses keep sliding down my face. Plus, I know I'm stuck to this chair. Gotta keep on writing though (and inhaling magnum ice creams). Someone needs to bring me my next ice cream - I can't reach.

[Jo Hurst @copystudio_uk]

@HappyComs I do like a forgiving clothing item.

[Jo Hurst @copystudio_uk]

I've got my first ever real-world prospective client meeting this week. Thinking I need to dress a bit smarter than I do for zoom (especially given the bottom half will now be on view. What do copywriters wear to actual meetings?

[Jo Hurst @copystudio_uk]

Thanks for the clothing tips everyone. Much needed. Think a sparkly boob tube, corduroy jacket, smart trousers and a fountain pen is the outfit of choice. 👚🥼🥳

[Jo Hurst @copystudio_uk]

@RaeEarl And surely the man she loves who couldn't seed the garden has questions about this rogue gardening dude with the seed.

[Jo Hurst @copystudio_uk]

@_juliagraham_ I need you to say I'm passionate and our products are high quality (sigh).

[Jo Hurst @copystudio_uk]

@AldiUK A Bermuda Triangle of middle-aged men searching endlessly for more cable ties.

[Jo Hurst @copystudio_uk]

@AnneGaviola Dragonslayer. I was 7. I was expecting a Disney cartoon. I got dragons feeding on the entrails of corpses.

[Jo Hurst @copystudio_uk]

@abiwardbristol @BeffingtonSpice @KermodeMovie My favourite character in a film brimming with them.

[Jo Hurst @copystudio_uk]

@modacitylife @DavidTheScintst I saw how effective this was in Amsterdam. Every time someone presents the 'what about people with disabilities?' argument I think about how many adapted bikes and small electric vehicles I saw using the bike lanes.

[Jo Hurst @copystudio_uk]

@RaeEarl Thanks! That's more than my parents did at the time. They weren't angry. Just disappointed in me. Totally worth it.