Copywax

Freelance Writer & Content Strategist for B2B SaaS
✏ 🚀

[Copywax @copywax]

SO hard to rank well for a keyword with a standalone post.

Solution?

*Content clusters*

Create a pillar piece for the target keyword providing a full overview of the main topic.

Link to several cluster pages that target long-tail keyword variations.

Link clusters to pillar!

[Copywax @copywax]

Why do content marketing?

To build traffic? Awareness? Affinity?

Well, yes. But...

The ultimate goal is always to *grow your business*.

Leads. Sales. Revenue.

Not all content should be a sales pitch, but it should support your strategy, which should itself support *growth*

[Copywax @copywax]

@RobBeadleUK @LearnInbound Thanks Rob 👍

[Copywax @copywax]

Content decay is endemic in the world of B2B blogs.

Old posts with evergreen potential are just left to languish.

In this guest post for @wpdevrix, I explain how to breathe new life into old posts so you don't lose traffic needlessly.

https://t.co/y9u4xxB6js

[Learn Inbound @LearnInbound]

Do you want more brand authority, on-site engagement, social shares and more links? 📈

Learn how to incorporate long-form blogs into your content marketing program to help grow your business this year by reading @copywax's comprehensive guide 🌟

https://t.co/ilpqqxkrI3