Jorge Cordova

family dad. digital marketer. dog guy. tacos. tacos.

[Jorge Cordova @cordman31]

Sure, I'll celebrate.

Do you remember when you joined X? I do! #MyXAnniversary

[Jorge Cordova @cordman31]

@amandanat 👨‍💻

[Jorge Cordova @cordman31]

@mikeryanretail Yes, it's really bad.

[Jorge Cordova @cordman31]

@alloveranthony Abolitionist-3rd grade

Girl after me had 'bamboo'

[Jorge Cordova @cordman31]

End of an era. Got a pair of ridiculous track shoes my senior year from Eastbay.

[Antwan V. Staley @antwanstaley]

Eastbay magazine is officially closing at the end of 2022. If you’re in your mid-30s and older, you remember spending time looking at the catalog each month. R.I.P.

[Jorge Cordova @cordman31]

@AkvileDeFazio Also, gift are cool.

[Jorge Cordova @cordman31]

Just great content here from @HireFireTeam

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

"Of course thats your contention. You're a post-iOS14.5 media buyer. You just got finished reading some twitter thread about Estimated Action Rate from some algo maxi, @CTtheDisrupter, probably.

You're gonna be convinced of that until next month when you get to @TaylorHoliday

[Jorge Cordova @cordman31]

@obviousgeorge3 I'm ridica-licka-lous. Like a booger I stick to this.

[Jorge Cordova @cordman31]

Love when a freight train is sitting across the @villapark_il tracks for @metraUPW...the best!

[Jorge Cordova @cordman31]

@dr_pete You grab a 6er of Spotted Cow? It's the thing.

[Jorge Cordova @cordman31]

@itmebenji @moizali I've been wanting to try a couple of these items. Might be time...

[Jorge Cordova @cordman31]

Lots of actionable takeaways here from @ZenoAnalytics on how #GenZ will influence how digital marketers go about telling their stories in a meaningful way!

[Zeno Analytics @ZenoAnalytics]

The future is Gen Z, and yes, we have the data to back that statement. These #digital natives are the next influential #shoppers who will flex their spending power by 2026.

Grab your popcorn and sit back because #GenZ is deciding what #brands do next. 🍿👇

🧵[THREAD]

[Menachem (Google Ads) @MenachemAni]

HOW TO: Maximize Performance with Performance Max! 📈

We've been testing Google Ads Performance Max campaigns since it was released in beta.

We've learned a lot since then. Sharing it all here now!

#PPCChat #PerformanceMax

Time for a thread! 🧵 👇

[Jorge Cordova @cordman31]

@tclarkmedia Where is this link going?

[Charles Farina @CharlesFarina]

GA4 has a few new releases rolling out

- Bounce Rate
- UTM Term and UTM Content
- Conversion Rates (Users and Session)

[Jorge Cordova @cordman31]

@C_J_Ridley @SheffieldDM @sophiegibson Yep

[Jorge Cordova @cordman31]

@MenachemAni Do. It.

[Jorge Cordova @cordman31]

Interesting items here from @Splittestingcom

TikTok is the way right now. We're in the midst of dragging clients onto the platform with test budgets, crushing it and turning them into full blown TT campaigns.

[Dylan Ander | CRO & SplitTesting @DylanAnder]

As a CRO agency, our clients spend ~$500k/mo on TikTok ads. For some clients, we optimize their TikTok traffic differently than their FB/Google traffic (with enough volume).

Here are 5 EASY ways to improve your ROAS (via conversion rate) with tiktok ads

// CRO & TIKTOK 🧵 //

[Jorge Cordova @cordman31]

Nice update from @googlemaps with toll prices. $1.20 is kind of a lot for 2 minutes, right?

#GoogleMaps

[Akvile DeFazio @AkvileDeFazio]

If you use IG Shops, set up Shopping custom audiences to retarget people that have viewed your shop and those that have added to cart. We've seen some brands get more ATCs there than on their site so retarget both Shops & site cart abandoners to increase sales volume & revenue.