@MalakaGharib @CharityComms@garthmoore@meaganbond@LeavittDC At heart of the matter is sustainability of your message. A broad one off marketing hit may make a splash but not going to lead to anything transformative unless you use it as gateway to educate new class of supporters on your issue. Otherwise it’s attention for attention’s sake
.@Nike responds to "an ongoing cultural shift that has seen more women than ever embracing sport” #IWD2017#inclusivity#equality https://t.co/fetVStSfvN