Corey Gault

Helping to meld marketing with technology since Gopher met Mosaic. PR/AR at Airship. Opinions are my own.

[Neil C. Hughes @NeilCHughes]

How do brands cultivate meaningful relationships with their consumers in an era of digital convenience? This intriguing question forms the backbone of my conversation with Thomas Butta, Chief Strategy and Marketing Officer @Airship
https://t.co/335rsQC2W7

[Corey Gault @coreygault]

Airship Stories are a great way for marketers to go beyond simple deep-links with rich, interactive #NoCode experiences for branding impact, better conversion and zero-party data collection.

[Airship @airship]

App customers are always looking for the easiest way to interact with content. That's why we launched Airship Stories to replicate the familiarity of social media stories.

Today on the blog, we share 5 ways retailers can use them to deepen engagement. https://t.co/rJmME0Voag

[CX Scoop @cx_scoop]

Most consumers utilize apps only once or twice before making a decision to delete them or not, revealed a global survey by @airship

https://t.co/CngAFNc6C7

#cx #ai #analytics

[Corey Gault @coreygault]

Pretty amazing results from Live Activities as well that should shut down hesitancy from apps dependent on in-app sessions for advertising: https://t.co/VJtckFu4W2

[Corey Gault @coreygault]

Life got better today for marketers and developers aiming to accelerate value creation inside and outside of #mobileapps. Life got better for everyone at the Suns & Clippers game too. Check out @Airship's announcement: https://t.co/T45QJc5J7v

[Corey Gault @coreygault]

Airship was first to support #iOS16's #LiveActivities for @FotMob and the World Cup, and today we released platform data showing the impact on #MarchMadness app sessions for those holding out due to advertising concerns https://t.co/VJtckFu4W2

[Corey Gault @coreygault]

I was lucky enough to talk with Cindy face to face at Elevate22: NYC (& lend her my charging cable!). She's a great addition to @airship's board!

[Airship @airship]

@airship appoints veteran brand executive and digital transformation expert Cindy Davis to its Board of Directors.

Read more here:https://t.co/suanm5hAND

#MobileAppExperience #Airship #Retail #WomenOnBoards

[Airship @airship]

In mid-2022, we asked over 200 developers and marketers about their mobile app experience practices. Among our findings, we found that marketing requests are generally not priorities for development teams, compared to new feature releases and bug fixes.
https://t.co/hOKfydYFuL

[Corey Gault @coreygault]

Officially my tenth WWDC for @Airship and there's always so much to talk about over the summer as brands prepare for the next iOS version's arrival in Sept.

[Airship @airship]

The new widget and notification designs on the #iOS16 Lock Screen are perfect for an always-on display, and underlying code confirms Apple is laying the groundwork. Check out our #WWDC22 recap for app publishers. https://t.co/s6a88R7dZt
#MobileApp #MAX

[Corey Gault @coreygault]

Most Customers Use Mobile Apps to Interact With Restaurant Loyalty Programs - https://t.co/SrJl8Bhdai

[Corey Gault @coreygault]

Very interesting to see #DataPrivacy webinar attendees responses compared to 9,000 global consumers below. #IDFA #ATT has the attention of @Airship's customers & prospects but consumers VALUE other things more

[Airship @airship]

Mind, don't mine your customers. Almost half of global consumers will share their personal social values (environmental, moral, political, or religious) with brands, significantly more than those willing to share information from their social profiles #MAX #MobileAppExperience

[Corey Gault @coreygault]

Fresh data on consumers' privacy behaviors from both @sliuf and @MikeHerrick05 and advice on creating transparent value exchanges make this one not to miss

[Airship @airship]

Reminder: Don’t miss our webinar on Thursday to learn about new consumer privacy segmentation research from guest @forrester and new agile methods for collecting customer information. #DataPrivacy #MobileApp https://t.co/KWd8XgOwCk

[Corey Gault @coreygault]

Treat #mobileapps as high-value destinations not promotional messaging channels. Learn how to create more valuable Mobile App Experiences @Airship https://t.co/83ljIMVYtO #MAX #MobileAppExperience #CustomerExperience #CXM

[Corey Gault @coreygault]

Great @WSJ video on how critical Starbucks mobile app is to its business! https://t.co/1GV8nryd1v

[Corey Gault @coreygault]

Tl;dr: “behavior-based" & "location-triggered offers" are least likely to motivate opt-ins, but“interests relevant to a brand” and “what they’ve browsed” are top 5 items they'll share, and irrelevant/non-personalized communications are #2 for opt-outs. https://t.co/v7ZPRXjNCN

[Business of Apps @BusinessofApps]

Tune in to listen to the new episode of Business of Apps podcast.

As we’re about to wrap up 2021, we invited Patrick Mareuil of @airship to talk about the big transitions in the app industry.

https://t.co/orxjEq2URX

#IDFA #ATT #appgrowth #ios145 #ios15

[Airship @airship]

Findings from global survey of 9,000 consumers and @Airship’s @ThomasButta highlight how holiday marketers can blend in-store and app experiences: https://t.co/KeuxNhSn15

[Airship @airship]

Congratulations 👏 to our very own, Erin Reeves, VP of Human Resources @Airship, for being recognized as one of the ‘Top 50 Women Leaders in #SaaS.’ Very well deserved! Read the full details on Erin’s accomplishments @SoftwareReport1 below: https://t.co/yTi9HxGcui