Cornellius Suhartono

Product @ Ramp | Cal Founder | Co-Founder of Sayle & Koy Strategy | Prev @ BCG

[Cornellius Suhartono @cornelliusdbs]

I got Tyla to wear my brand, and this is how I did it:

Tyla was performing in Indonesia, and I knew it was an opportunity to take advantage of if I wanted my Indonesian-made clothing brand, Kine, to reach a global opportunity.

I knew I couldn’t just DM her, because my message would be lost among thousands of others, so I had to find another way —

[Cornellius Suhartono @cornelliusdbs]

joined @Ramp to work on AI products. ended up designing their merch too.

nobody tells you the random skills carry

[Cornellius Suhartono @cornelliusdbs]

@Tyllaaaaaaa designed the hat you wore!

[Cornellius Suhartono @cornelliusdbs]

Can’t make this up, Tyla was just seen wearing our hat in NYC, AGAIN. 2 hours ago, Tyla’s fan accounts tagged my brand, Kine. At first I thought it was a repost of her wearing our hat from 5 months ago, but to my surprise, it is a new picture.

This time, she debuted a new hair color, while wearing Kine’s black K Hat. I guess she likes our hats :)

[Cornellius Suhartono @cornelliusdbs]

@ShoepsItsShana_ Got super lucky!

[Cornellius Suhartono @cornelliusdbs]

I got Tyla to wear my brand, and this is how I did it:

Tyla was performing in Indonesia, and I knew it was an opportunity to take advantage of if I wanted my Indonesian-made clothing brand, Kine, to reach a global opportunity.

I knew I couldn’t just DM her, because my message would be lost among thousands of others, so I had to find another way —

[Cornellius Suhartono @cornelliusdbs]

@chrispramana 🥳🥳

[Cornellius Suhartono @cornelliusdbs]

@samihasingh_ Go Bears!!

[Cornellius Suhartono @cornelliusdbs]

@mason_arditi thank you!!

[Cornellius Suhartono @cornelliusdbs]

4. And there it was, Tyla posted an entire Instagram carousel of her wearing my brand, Kine’s, hat.

When I started my clothing brand when I was only 15, I wouldn’t even dream that globally known artists like Tyla would wear my clothes. It shows that with a little bit of creativity, you can get what you want.

[Cornellius Suhartono @cornelliusdbs]

3. I showed up met with Tyla's photographer. He got the clothes and was happy, but then he said that Tyla is already in Korea. Still, 1 gave him some clothes and a hat to give to her just in case.
I didn't think much of it, until I was flying back to Berkeley. I connected to the WiFi on the plane and I was flooded with texts.

"Tyla wore your hat."

[Cornellius Suhartono @cornelliusdbs]

2. Immediately, my team and I showed up to Fairmont. We waited, but there was no sign of him and he didn't reply to my texts. Finally, after a few hours, I got a text from him. "Sorry bro, let's meet tomorrow morning."

So, we went back home, and came back the next morning.

[Cornellius Suhartono @cornelliusdbs]

1. I thought of who in Tyla's circle I could just reach out to and would read my DMs. After 10 minutes of looking around, I found Tyla's personal photographer's Instagram and messaged him, "Hey, saw that you are in town, I would love to send you clothes I made for you and the team".

At 2 a.m. he replied to my text,
"Meet me at Fairmont."

[Cornellius Suhartono @cornelliusdbs]

@darryl_sinambel @alessaheartstay her bf be punching the air rn

[Cornellius Suhartono @cornelliusdbs]

@darryl_sinambel @alevaswani your twitter deserves more

[Cornellius Suhartono @cornelliusdbs]

@ameramerish22 @SwampverseNFT i’m a swamp

[Cornellius Suhartono @cornelliusdbs]

@alessaheartstay SEMANGAT SEMANGAT SEMANGAT

[Cornellius Suhartono @cornelliusdbs]

@darryl_sinambel this deserves more likes