Sandra Coyle

Strategic Communications and Advisory for Leaders, Organizations, and Boards

[Sandra Coyle @coyleadvisory]

During major change, the stories we tell shape whether transformation succeeds or stalls

Discover a clear Narrative Strategy framework to craft coherent, inspiring organizational stories that connect past, present and future:

https://t.co/SwKKoyHxSG

[Sandra Coyle @coyleadvisory]

A strong culture is the most sustainable engagement strategy you can invest in

Its ripple effects reach far beyond the workplace

https://t.co/7Oc2ruuXvI

[Sandra Coyle @coyleadvisory]

🧵 Your culture is leaking into your brand

The only question is whether it helps or hurts

A thread on why culture is your most underrated brand asset 👇

[Sandra Coyle @coyleadvisory]

Fear and disengagement leak outward, chipping away at the brand you've worked hard to build

[Sandra Coyle @coyleadvisory]

With new fortunes from AI reshaping philanthropy, do we need civic leaders more than just donors?

Excellent new piece from @SSIReview on building trust, legitimacy and long-term civic impact in this “New Gilded Age.”

Weekend read → https://t.co/Z9ivYZDTc5

[Sandra Coyle @coyleadvisory]

70% of initiatives fail due to poor stakeholder management, not strategy

This HBS guide shows how to move from checklists to real engagement:

✅map priorities
✅build trust via EI
✅tailor approaches
✅use feedback strategically

Must-read for leaders: 👇
https://t.co/uSEJviYaWJ

[Sandra Coyle @coyleadvisory]

Many leaders are under pressure right now

The instinct is to move quickly

But pressure does not improve decision-making

Instead, it reveals whether there is clarity of direction, alignment across teams, and enough stability to move forward without creating more risk 👇

https://t.co/SggNRK4haW

[Sandra Coyle @coyleadvisory]

This recent Q1 2026 crisis review by @Provoke_News highlights a critical point:

Strong stakeholder relationships must be built consistently, over time, before a crisis hits

In a reputational crisis, those relationships become an organization’s lifeline

Global examples below👇

https://t.co/AkrMsZitdX

[Sandra Coyle @coyleadvisory]

Most communications strategies fail before they are written

The wrong question was asked at the start

Five steps to get the foundation right before anything else 👇

https://t.co/JxwLZdZrcZ

[Sandra Coyle @coyleadvisory]

Leaders who maintain a polished public persona while displaying entitlement internally create a values gap that damages brands, erodes trust, and drives talent away

How to break the pattern, not applaud it:
https://t.co/cvQxMf5mKw

[Sandra Coyle @coyleadvisory]

🧵 Michelle Obama told attendees at SXSW London this week that young people must endure bad bosses and boring jobs to build resilience

Most press coverage applauded the "toughen up, buttercup" message

I disagree 1/3

[Sandra Coyle @coyleadvisory]

Today's workplace is increasingly defined by concentrated power, ego-driven decisions, and a quiet tolerance for narcissistic leadership that puts people last

Telling employees to "toughen up" inside that does not build resilience

It normalizes the dysfunction 2/3

[Sandra Coyle @coyleadvisory]

There is increasing pressure today for leaders to be more authentic, straightforward and visible

Yet many organizations still miss the chance to let their CEO or founder speak with their own true voice

When done well, it humanizes the brand and builds real trust

Just refreshed my guide → The Digital CEO: Building an Authentic Executive Voice for Greater Brand
Impact

https://t.co/mKp2OUw04s

[Sandra Coyle @coyleadvisory]

The Four Horsemen of the Corporate Apocalypse

A candid BCG read on where your company's biggest threat really lives

🐎 Ignorance
🎠 Inertia
🏇 Individualism
🐴 Infighting

The hardest act of leadership is to look inward and ask: what part of this do I own?

Have you experienced any of these?

https://t.co/JwDdd33iuh

[Sandra Coyle @coyleadvisory]

In my latest article, I outline 8 practical strategies to build a culture that turns employees into proud brand champions👇

https://t.co/7Oc2ruuXvI

[Sandra Coyle @coyleadvisory]

🧵Culture is not just nice to have. It is your secret brand superpower in a hybrid + AI world

Engaged employees become passionate advocates

While a toxic culture quietly kills trust, retention and reputation 1/3

[Sandra Coyle @coyleadvisory]

Most leaders think their teams are engaged

Research shows there’s often a big gap

The root cause? Workplace culture

A strong, inclusive culture fuels loyalty, creativity and advocacy

A weak one breeds disengagement and damages your brand from the inside 2/3

[Sandra Coyle @coyleadvisory]

The 2026 Global Communications Report: A Quiet Shift reveals companies are rethinking when and how they speak on controversial issues

Purpose still matters, but many are moving to a more situational approach, carefully weighing risks vs. rewards

🎯Communicators are now key: providing context, protecting reputation, and guiding leaders on when to speak . . . and when to stay silent

Full report 👇
https://t.co/jO07dO7bzP

@USCAnnenberg