"Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal. Making something great is the goal." @edcatmull - An important truth to keep in mind every year for today's @macpa Board Planning meeting
For later: Compass, by ADP. Team engagement based on behaviorial economics to increase relating to your team @JordanBirnbaum#actionItem#CPASummit https://t.co/qWlGDcjZIL
Great book on Libertarian Paternalism and our moral obligation to use behavioral economics for good: The Manipulation of Choice @JordanBirnbaum#CPASummit
Psychological Reactance: Human Beings care more about maintaining their choice and autonomy than they care about the actual choice. @JordanBirnbaum#CPASummit