Josh White

I help founders profitably scale CPG brands from $100K → $1M/mo. Trusted by 30+ of the biggest names in DTC. DM for consults.

[Josh White @cpgjosh]

I’ve spent the last decade deep in the trenches with early-stage CPG brands.

Here’s what some of the founders and operators I’ve worked with closely had to say:

[Josh White @cpgjosh]

@colonelkurtz99 We don’t need it. A couple hours for the gym or shopping here and there is enough.

[Josh White @cpgjosh]

@BellaBaddie__ Never quit soda, as I never drank it regularly. But I drink coconut water like it’s free.

[Josh White @cpgjosh]

@RichOToole Sort of based.

But forcing yourself to commit to the experience you chose is more based.

Next time choose better.

[Josh White @cpgjosh]

I’ve tried every protein bar out there, this is the best one. And it’s not close.

[Lineage Provisions @eatlineage]

The Chocolate Chip Cookie Dough Lineage Bar is here.

20g protein. 185 calories. 0 garbage.

A protein bar made from only real food. Try it:

https://t.co/hpajG54y4u

[Josh White @cpgjosh]

In the right context the golf visor is iconic.

But the path is narrow. With the incorrect face shape, build, hair length or aura the visor becomes ridiculous.

One of the most polarizing pieces of clothing. If you can pull it off you are almost obligated to imho.

[Mark Townsend @MTownsendGolf]

Mac O’Grady

1st tee, Riviera

Elite swing, ball flight, slacks and visor

[Josh White @cpgjosh]

@SoonerCreative_ I’m a big Costco guy.

[Josh White @cpgjosh]

@Ikcharles90 For about 4 minutes

[Josh White @cpgjosh]

@rooosterx My gut hurts just looking at this post

[Josh White @cpgjosh]

Urethane vs ionomer equals 2-3000 RPM more spin on wedge shots. ~70% more on half-wedge shots.

The question is whether you make consistent enough contact inside 100 yards to use that spin.

Around a 15 HCP is where short game consistency starts to exist. Hard to say when from 15 to scratch the balls make sense to buy but it’s certainly a gradient scale and as you improve it has a larger impact.

[Josh White @cpgjosh]

@GamecockSheriff Was wondering what happened lol

[Josh White @cpgjosh]

@the_clay_bird @TourSwingsTommy You’re saying that unless you’re a scratch golfer you don’t benefit from spin / better pitch control?

[Josh White @cpgjosh]

Every soda drinker I know still drinks soda

Everyone else continues to not drink soda

Who are these for

[Nate Rosen @RosenZone]

The protein sodas have landed in the bodegas

[Josh White @cpgjosh]

@MidwestGolfJake It’s mental pressure. You start doing the math on what scorecard looks like if this continues.

[Josh White @cpgjosh]

If I owned a business with a large ticket product or service that catered to high net worth individuals

I would get my brand name and contact info custom printed on golf balls and go throw them in the OB areas of private golf courses

[Josh White @cpgjosh]

People think DTC consumer goods is a decentralized economy

It would blow most minds to find out that actually a handful of people/groups own most of the big brands out there, including direct “competitors”

[Josh White @cpgjosh]

Dad’s job is to set the frame. Provide the experience, de-stress everyone involved, carry the bags, find the right spot. Stop anything from going sideways.

There are definitely opportunities to join in. But even more to sit back and let everyone enjoy themselves.

It’s a fine line but not a hard one to walk if you’re well rounded.

Hover dads fetching snacks, correcting behavior every five seconds, coming up with the games & policing social dynamics are a dime a dozen at public spaces these days and it’s awful.

[Chris Boettcher @chrisboettcher9]

I have zero tolerance for dads who show up on vacation, immediately crack and cold one, and then spend hours observing the fun their kids are having from a chair instead of being a part of it.

You can choose numbness or you can choose to make memories. You don't get the time back.