Most founders think good branding costs $40k and takes three months. It doesn't anymore.
Brand, deck, landing page. AI handles the speed. A human artist shapes every final. Nothing looks like generic AI output. The founders who move fastest figured out this model first. #crafted
If your landing page still looks like a Webflow template from 2022, youโre leaving conversions on the table. Clean, on-brand pages that actually match your story are one of the highest ROI things you can do early.
Bad design is expensive. Most founders just never see the invoice..
Every warm intro that went cold. Every investor who passed after opening your site. The cost is real. It is just hard to trace back to where it started.
Most founders spend more time picking a font than figuring out what their brand actually says.
The font doesnโt matter. The feeling does. What does your brand say before anyone reads a word? At Crafted, we answer that. Brand, deck, landing page, AI drafts fast, a human shapes it
@davehalmai AI tools are getting scary good at starting pitch decks.
The missing piece is still taste and refinement so it doesnโt scream โAI-generated.โ
Same product. Same founder. Different brand. One raised. One didn't.
That feeling that the company is real and serious and has it together, that's what good design creates. When it's missing, people feel it.
They just can't explain why they passed.
AI handles the speed. A human shapes every final touch.
That's why nothing we ship looks like everything else out there.
The output is fast. The taste is human.
That's why nothing we ship looks like everything else AI is generating right now
We designed a pitch deck that helped raise $9M this year.
Everyone wants to talk about the deck.
But the deck was just the wrapper.
The real work happened way before we opened Figma:
- Defining strategic product concepts
- Identifying features that communicated future value
- Translating complex mechanics into clear charts
- Using craft to signal the level of attention the product would receive
Investors don't fund decks. They fund conviction in an idea.
Conviction comes from clarity.
Our job wasn't to make slides pretty. It was to make the vision impossible to misunderstand.
That requires partnership, not just execution.
We weren't taking orders on deliverables. We were in the room defining what those deliverables should be in the first place.
If you want to create something that moves the needle, you can't just be the hands. You need to be part of the thinking.
Love when founders just drop the actual deck that got them the money.
The oversubscribe story is the best part. Shows how much the narrative matters when youโve got real traction.
Here's the exact pitch deck that helped us raise $2M in pre seed funding. Almost 3 years later, I'm making it public.
Fun fact: we actually went out to raise $1M but it was this pitch that over subscribed the round and doubled it.
It was also largely composed of seasoned founders and operators of some really interesting companies, as opposed to big funds.
Consumer & Social: Amazon, Spotify, Meta, Robinhood, Notion
DevTools: Hashicorp, Postman, Netlify, Warp, Puppet, Kong, Grafbase, Datadog, Honeycomb, Sentry, Instabug, dbt Labs, Supabase, Benchling, Socket, Stack Overflow, Contenda
If you're raising your first round right now, might be worth taking a look.
Download it here: https://t.co/1KcJCxhlCC
2 hours to go from zero to full brand, deck, landing page and video is wild.
Tools are getting stupid good. Still think the final taste and polish is what separates stuff that gets funded from stuff that gets ignored though.
Just dropped a 2 hour Claude Design masterclass where I go from nothing, to a brand with guidelines, a pitch deck, landing page, mobile app prototype, and a launch video.
All built in Claude Design.
The fastest startups post-raise all did one thing in week one that most founders skip.
They prioritized their brand over everything else. Not month three. Week one
Your design is the first thing a customer, hire, or investor uses to decide if you're serious.
Treat it that way.