Crayton Webb

CEO & Owner of @sunwestpr

[Crayton Webb @craytonwebb]

#Texans are extremely loyal to their favorite brands & it’s interesting to see how that plays out in times of #crisis. During the recent #snowmageddon, we witnessed some brands who emerged heroes – including @HEB, who has played the reputational long-game extraordinarily well.

[Sunwest PR @sunwestpr]

The winter storm that hit #Texas last month reminded us of the importance of #reputation in times of #crisis. #SunwestPR CEO @craytonwebb discusses 3 ways your brand can build goodwill before a crisis hits – and perhaps even emerge a hero, like @HEB: https://t.co/3NXf1MlPbW

[Crayton Webb @craytonwebb]

It’s always exciting to see a friendly face gracing the cover of a magazine! @aminkara – honored to call you a friend and say “I knew you when.” I admire everything you’ve achieved as an entrepreneur and look forward to witnessing your future successes!

[Sunwest PR @sunwestpr]

A special congratulations is in order for friend of the firm @aminkara on his powerful cover feature in this month’s edition of @DCEOmagazine. We wish Abe and the entire @legacyknightmfo family continued success! https://t.co/qr2ZjhVuaI #multifamily #frontcover #dallas #DFW

[Crayton Webb @craytonwebb]

These two knocked it out of the park with their premiere episode of The Direct Entrepreneur podcast! @DSAssn @DSAPresident hosted my longtime friend and successful #DFW entrepreneur, @Aminkara. Great discussion about the future of #retail and #entrepreneurship. Check it out!

[Sunwest PR @sunwestpr]

@aminkara of @legacyknightmfo shares his insights with @DSAssn @DSAPresident Joe Mariano about what it takes to be a successful #entrepreneur in today’s environment. Check out the premiere episode of The Direct Entrepreneur podcast! #entrepreneurs https://t.co/qnSrjEBq26

[Crayton Webb @craytonwebb]

Are we still in #crisiscommunications mode or is this the new normal? Thanks to @stevenhaal from @SMAADallas for the opportunity to speak to #communicators from across the U.S. #faithcommunity about functional stages of #crisis #communications & how to avoid becoming overwhelmed.

[Crayton Webb @craytonwebb]

Thanks to @sernational for hosting this Q&A yesterday! If there’s one thing I’ve learned about #entrepreneurship and business ownership, it’s to surround yourself with smart people who will tell you what need to hear, not what you want to hear…& to listen to them! #mentorship

[Sunwest PR @sunwestpr]

Special thanks to @sernational for featuring #SunwestPR CEO @craytonwebb during yesterday's #Entrepreneurship Session as he discussed business ownership, #boundaries & why "people support what they help create.”
#reputationmatters #publicrelations #entrepreneurs #leadership

[The Texas Lyceum @TexasLyceum]

The much-anticipated class of 2021 "Get to Know Us" webinars will begin February 18th!

Register here for the sessions: https://t.co/g06n7L9C2W

Virtual happy hours to follow.

#TexasLyceum #LeadershipforTexas #LyceumProud

[Crayton Webb @craytonwebb]

#SunwestPR’s motto is #ReputationMatters – and the recent situation with the Robinhood app/GameStop stock is the perfect case study on how important it is for your brand to have a #crisiscomms strategy in place…because it may just save your #reputation. Hear our takeaways below.

[Sunwest PR @sunwestpr]

Warren Buffett said it best: "It takes 20 years to build a #reputation and five minutes to ruin it." Watch as #SunwestPR CEO @craytonwebb discusses the rise and recent fall of the stock trading app Robinhood & the importance of #crisis #communications: https://t.co/zrqmcsmuQM

[Crayton Webb @craytonwebb]

Excited to share my favorite post of the year – #SunwestPR's 2021 #communications predictions! There are three themes that are sure to be predominant throughout the year & it’s important your brand is ready to navigate each of them.
#reputation #publicrelations #reputationmatters

[Sunwest PR @sunwestpr]

We're looking ahead & sharing our #communications predictions for 2021. Watch to find out the three topics that are certain to be prolific throughout the #news and on #socialmedia in the months to come & how your brand can strategically navigate them: https://t.co/etek63RYST

[The Texas Lyceum @TexasLyceum]

"We must all do our part — not as Republicans or Democrats — but as Texans and Americans. Let us unite in one common purpose to do what is right for the people of Texas." - Speaker @DadePhelan, 2019 Lyceum Director #LyceumProud #Texas https://t.co/8VhRIHnFuM

[Crayton Webb @craytonwebb]

Thanks to @DSAssn for inviting me to lead a robust conversation w/ Kirsten Aguilar of @SeneGence_Intl, Ashley Collins of @USANAinc & @MarkStastny of @scentsy. Appreciated the candid discussion about the impact of #media coverage on #directselling & #communications best practices.

[Sunwest PR @sunwestpr]

Yesterday, we celebrated our 4th place win in the DBJ Best Places to Work awards! Congratulations to all our fellow winners, and thank you to our clients, team, and our tenacious CEO @craytonwebb for making this accomplishment possible. #dallas #smallbiz #teamwork #bestworkplaces

[Sunwest PR @sunwestpr]

Your company is #givingback to the community - and that's wonderful! But when you communicate your philanthropic efforts, are you coming off as holier-than-thou instead of humble? Watch this recent #SunwestPR Two Minutes segment with @craytonwebb for a few brand #messaging tips.

[Crayton Webb @craytonwebb]

What an exceptional panel I had the privilege of moderating during @SVPDallas bigBANG! Thanks to Julia Simon of @MaryKay, Lynne Puckett of @celanese, and Kimelyn Harris of @BankofAmerica for their candid discussions on gender & racial #equity. https://t.co/uQkxN07S28

[Sunwest PR @sunwestpr]

What do you get when you combine concierge-level service & #technology? You get #SunwestPR client #Construction Discovery Experts, led by friend of the firm Brett Lamb!
Shout out to @DallasInnovates for this feature announcing the launch of the company! 🙌https://t.co/rSF86R8DlP

[Sunwest PR @sunwestpr]

BIG congrats to friend of the firm, Virginia Hock of @childrens, who was named PR Professional of the Year today by @PRNews! These awards recognize the most imaginative messaging campaigns, exceptional communicators, and top-notch teams in the #publicrelations space.

[Crayton Webb @craytonwebb]

Hope you’ll join me this Thursday, 10/29 at 8:15 a.m. CST for a session on #Equity in Corporate America for #bigBANGtx: Equity in Action from @SVPDallas. This week-long event focuses on racial, gender, and economic equity. Register & learn more: https://t.co/Pn0qaea0GP.

[Sunwest PR @sunwestpr]

Well hello, Waco! 🤗 The #SunwestPR team was onsite today to assist with media and support the #Amazon team during a press conference with @GovAbbott announcing the new Amazon fulfillment center in Waco.
#waco #wacotx #publicrelations #agencylife #texas #pressconference

[Crayton Webb @craytonwebb]

Join me this morning at 11:00 CT as I moderate a discussion with @DallasCityMgr T.C. Broadnax regarding the “State of the City – R.E.A.L. Action and R.E.A.L. Change.” Thanks to the @DFGDallas for continuing to host these important programs. Register here: https://t.co/W4HVcRieRu

[Sunwest PR @sunwestpr]

The Navy turns 245 years old today so we're celebrating by featuring our resident Aviation Machinist Mate, Jerry Crayton. Thank you for your service, Jerry! #NavyBirthday #Navy245 #Navy #publicrelations

[Crayton Webb @craytonwebb]

If you’ve watched #SunwestPR's other Two Minutes segments, you likely know the formula for responding to a negative story about your brand - apologize and take responsibility often top the list. But what do you do after the negative story comes out? Watch for five tips.
#crisis

[Sunwest PR @sunwestpr]

Throughout 2020, several brands have faced reputational #crisis - Ellen Degeneres & workplace culture, CrossFit & its CEO for making insensitive comments around #BLM...the list goes on. #SunwestPR CEO @craytonwebb discusses how brands can respond to a story once it's out.