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Focus on your business while we, as a web development company, deliver best systems and proven people for the job.

[createIT @createit_com]

If your enterprise website went offline today… would anyone outside your team even notice?
Read full topic here:
https://t.co/8wuKnZgjWk

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Direct mail has long been a cornerstone of marketing. Even in a digital-first world, the tactile impact of a letter, brochure, or postcard can cut through the noise of overflowing inboxes and scrolling feeds. But as budgets tighten and audiences become more discerning, the question marketers face is not whether...

Read more: https://t.co/y5N8pgKYiC

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Search engine optimization has long revolved around keywords, backlinks, and content quality. Yet in recent years, one of the most dynamic shifts in how Google structures results is the introduction and expansion of the “People Also Ask” (PAA) box. These expandable questions are more than a curiosity for users; they...

Read more: https://t.co/m2gwdMLCgP

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Choosing the right AI training workshop is essential to ensure effective learning, develop strong security expertise, and gain practical experience that can be applied immediately in your organization. Key takeaways Choosing an AI training workshop requires carefully assessing your team’s goals, preferred delivery methods, and security priorities to achieve measurable,...

Read more: https://t.co/XX3TzusUZR

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As SEO specialist, I’ve watched the landscape shift. More and more users are making purchasing decisions based on answers provided by AI chatbots. This sounds like progress, but there is a hidden trap: language models often hallucinate information about companies, creating non-existent facts, opinions, comparisons, or even scandals. In practice,...

Read more: https://t.co/XgPOnpdadM

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The Amazon European seller fees reduction is big news for online sellers across the EU. Amazon has lowered several seller costs in Europe to make the marketplace more attractive, especially for low-priced products. If you sell clothing, home items, groceries, vitamins, or pet goods, this update could help you sharpen...

Read more: https://t.co/PmJjRsNEZC

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eBay’s collectibles initiatives are front and center as the company doubles down on the categories that built its early community. In recent years, eBay said it has invested heavily in returning to its roots as a place to buy and sell collectibles through a focus category strategy. That strategy spans...

Read more: https://t.co/8vpN5C29eT

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Allegro’s financing initiative for sellers is a timely development for merchants who need fast and simple access to capital. Allegro, a leading online marketplace from Poland founded in 1999, has grown well beyond its home base. It expanded into Slovakia last year and reported a turnover of 2.6 billion euros...

Read more: https://t.co/KwhR7RvIXm

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Christmas Gift Draw – createIT x WWF 🎄 ⭐ 🎁 🔔 🎀 🍬 Time for Christmas Magic Draw a gift that your team will receive from us 1 2 3 Processing… ⚠️ Notice Close The post Christmas appeared first on createIT....

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PayPal developments in ChatGPT and Shopware signal a major shift in how people will discover products and pay online. PayPal says its wallet will be coming soon to ChatGPT, and PayPal merchants will be discoverable in the chat experience. That means shoppers could find items, chat about them, and move...

Read more: https://t.co/WHk7Bh4XWU

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The big picture – what Walmart and ChatGPT Instant Checkout means for shoppers Walmart and ChatGPT Instant Checkout mark a clear shift in how people shop online. Walmart announced a new partnership with OpenAI that will let customers and members shop Walmart inside ChatGPT using Instant Checkout. The idea is...

Read more: https://t.co/9zowha18jl

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Walmart and ChatGPT Instant Checkout mark a clear shift in how people shop online. Walmart announced a new partnership with OpenAI that will let customers and members shop Walmart inside ChatGPT using Instant Checkout. The idea is simple but powerful...

Read more: https://t.co/9zowha18jl

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It's here! Season 3 of CEOpen mic is finally here 😊

We've got some special guests planned coming up!
This episode with Adam Gontarz is all about finding your niche early on and how it helped CrustLab, restructuring the company after a business partner leaves, strategic mistakes, wins and long term vision of Adam.

Come and see for yourself! https://t.co/TfcCByOHiQ

#CEOpenmic #iGamingpodcast

[createIT @createit_com]

When the QA lead at an iGaming company first heard about PlayPatrol, she expected another tool that would take weeks to configure, dozens of manual test cases, and countless “maybe later” moments.

But then came the surprise.

Within hours, her team had a patrol up and running – monitoring slots, simulating real players, and sending video reports. No complex scripting on their end. No dev time. Just plug, set the path, and let PlayPatrol do what it does best: play, test, and protect.

By the end of day one, they weren’t just watching results. They were watching peace of mind unfold in real time.

Every spin recorded, every crash flagged, every bug caught before it reached the players.

That’s PlayPatrol: your 24/7 automated game tester that never sleeps, never blinks, and never lets a bug slip by.

🕹️ Set it once. Trust it always.

Try it here -> https://t.co/ixnH2FfMea

[createIT @createit_com]

Today, the question isn’t “SEO or GEO?”, it’s “SEO and GEO.” Traditional SEO has powered search visibility for years, but as AI-driven tools reshape how people find answers, a new approach called Generative Engine Optimization (GEO) is emerging as equally critical.

Google users are often in the “ready-to-buy” phase, they search, compare, read reviews, and take action. But AI chatbot users on platforms like ChatGPT, Claude, or Gemini are the “solution-seekers”, they ask open-ended questions and expect context-rich, relevant answers. To win in both realms, your content must be optimized for search engines and AI models.

👉 Read the full article: https://t.co/kjXwmgGd9y

What Makes GEO Different (and essential)
🟠 GEO is all about being quoted or referenced by AI systems when answering user queries.
🟠 It emphasizes context over keyword stuffing, making your content more meaningful to AI.
🟠 Structured data (FAQ, HowTo schemas) helps AI “understand” content and increases your chances of being surfaced in AI responses.
🟠 Authority, trustworthiness, and external recognition (citations, links, mentions) boost your credibility in AI systems.

Rather than thinking of GEO as a replacement for SEO, consider it a powerful extension. Here’s how they complement each other:
SEO gives you the technical foundation and indexing presence
GEO helps your content show up inside AI-generated responses
SEO still drives organic traffic, while GEO helps you get quoted in AI overviews
The ultimate goal is not only to be visible, but to be selected by AI as the best answer.

#GEO #SEOGEO #AIMarketing

[createIT @createit_com]

Sometimes, even when you share the same passion, your vision for growth begins to take a different shape. What once felt like a shared path can naturally evolve into two distinct directions. And in business, that often means making the difficult decision to part ways with a partner.
It’s never easy. It requires honesty, empathy, and the courage to acknowledge that moving forward separately might be the best way to honor both visions. From there, the real work begins; reorganizing, redefining structures, and ensuring the company continues to grow in a way that serves its people, clients, and long-term mission.

In the next episode of CEOpen mic, we’ll explore this journey with Adam Gontarz, CEO of CrustLab. Adam will share how he navigated the process of parting ways with his business partner, what it took to reshape the company, and how to lead with clarity during times of transition.

🎙️ Join us next Friday for an honest conversation about leadership, growth, and building resilience in business.

#CEOpenmic

[createIT @createit_com]

The hottest events in October!

Global Gaming Expo in Las Vegas!
SBC Tbilisi!
The AI Collective • Costa del Sol in Marbella!
EGR Global in London!
European Gaming Congress in Warsaw!

To what events are you coming this month?

#EventsinOctober #iGamingEvents #iGamingVault

[createIT @createit_com]

PlayPatrol = ongoing slot testing and your slots being up all the time. It's also reduced QA costs and more confidence in your online platform.

Check out PlayPatrol here https://t.co/3si63xt1vE
Get free testing funds!

#PlayPatrol