Marino Petriccione

Founder & CEO, CreationLoop. Your AI Customer Success Manager, helping you prove ROI. Ex ZoomInfo, UiPath, IBM.

[Marino Petriccione @creationloopceo]

Dear CSMs and Account Managers,
I built something to help you grow your accounts.

I spent the last 10 years in your shoes.

As ZoomInfo’s first Principal CSM, I learned firsthand what it takes to expand relationships across massive enterprises.

After President’s Club, awards, and a few inventions, I’m entering into beta 11/14

CreationLoop: your AI Customer Success Manager
.
An always on agent with persistent memory to work alongside you: to deeply understand your accounts, keep your team focused on your customers' goals, and turn the value you deliver into your next expansion opportunity.

Less busywork. More strategic growth.

Want to see in action? Drop a comment or DM.

[Marino Petriccione @creationloopceo]

Another day another 100 startups wiped out by @AnthropicAI .

Anthropic will eventually do this to all business SAAS.

As a b2b founder in AI , I am not scared and you shouldn't be either.

I like the idea thats going around that SAAS is like food.

everyone can cook
and even then the same kinds of food is being cooked everywhere

people still go out and eat

its about the vibe, the people, and what the "take" on the food is

same with the company and the offering

agree?

[Marino Petriccione @creationloopceo]

I've heard Austin has changed a lot over the last few years, is it true?

On my way back to atx, Its been way too long.

I've been accepted to join 150 founders this weekend at IPN Momentum, all building the next generation of great companies.

I'll be showcasing CreationLoop at the Startup Crawl.
--
Texas McCombs School of Business
I am coming home. -Hook Em

[Marino Petriccione @creationloopceo]

Ok this is terrifying ..

And Resident Evil was a fun game…

[Marino Petriccione @creationloopceo]

Opus 5.5 is the first model you can actually get real work done with the usage given.

Nice work @AnthropicAI on this. Last few weeks have been refreshing.

[Marino Petriccione @creationloopceo]

@AIEngineRoom Jumped right in

Emails that need to be responded to was first

It would have probably went the normal assistant but I set the threads up pretty quickly like my setup in GrokBot to test

[Marino Petriccione @creationloopceo]

Just got access to Claude Duet.

lets see where it lands amongst the crowd of personal agents

So far enjoying. anyone else?

[Marino Petriccione @leadreceipts]

Agencies that deliver qualified leads: tired of arguing the result with your clients?

LeadReceipts gives every lead a receipt that follows its journey with your client. Their sensitive data stays inside their walls.

You get the attribution you deserve.

[Marino Petriccione @creationloopceo]

There is another problem with reducing hallucinations in LLMs.
They won’t hit 0.

But you won’t get bitten by them as much.
So then... you’ll forget to control them.
You just set them up, and they go for hours... days...

And then someday, you’ll get hit even harder, because your guard will be down.

Even if we get the lies down to 1 in 100,
SOMETIMES
the AI’s story is based on manufactured evidence.

We need proof of work for agents.
So I brought the receipts.

Anyone can verify.
No more “trust me, bro.”
Independently verifiable proof of agent work.

Link to real proof below (the back of my receipts)
https://t.co/gJSe9po96q

[Marino Petriccione @creationloopceo]

Lots of claims in the b2b GTM data space.

I built something that holds them accountable.

https://t.co/csyda5E3zs

[Marino Petriccione @creationloopceo]

The ROI of your agents.

[Marino Petriccione @creationloopceo]

This isn’t another GTM tool.

You have plenty of those.

This is the tool that finally proves the value of the ones you have.

The ROI of your martech stack.

The ROI of your agents.

https://t.co/csyda5E3zs

[Marino Petriccione @creationloopceo]

@thierrybijou Policy and the audit trail in the same place is what makes it something a buyer can check.

[Marino Petriccione @creationloopceo]

@anilkalm Software that only has screens and forms is where computer-use agents will matter first, and you named that gap clearly.

[Marino Petriccione @creationloopceo]

@Omniforcejosh An agent copying the data into Postgres to dodge a $240k API quote shows exactly where per-call pricing breaks.

[Marino Petriccione @creationloopceo]

@AbleVeez Seeing which agent can touch which file before a leak is the part of the identity map that matters most.

[Marino Petriccione @creationloopceo]

@Damian_Goral_ @salesforce @lemkin Twenty-one agents turning into 35,000 CRM API calls a day makes the cost of agents real in a way most teams haven't seen yet.

[Marino Petriccione @creationloopceo]

@Brendon_Arch @dameops @awscloud A named principal, a scoped grant and a decision ID before any tool appears is exactly where an agent control plane should start.

[Marino Petriccione @creationloopceo]

@pbsIdentity Costs, decisions and outcomes in one view is exactly right.