Christine Peters Creative

B2B Marketing Consultant.
Marketing muscle for growth-minded firms.
#fintech #wealthtech

[Christine Peters Creative @creative_peters]

@jbrendanfrazier Use the Engagement Engine @jlittlechild

[Christine Peters Creative @creative_peters]

If emails to clients or prospective clients start with “Hey there” or "Hi Last Name”, you’ve got a problem. Most will simply delete or unsubscribe since you haven’t taken time to address them by their name. If you’re not sure clients are receiving personalized emails, let’s chat.

[Christine Peters Creative @creative_peters]

#Personalization is important when it comes to communicating with clients. If you flub a name in real life it's embarrassing & met with apologies. Are you giving attention to your clients virtually? We live in an age where we personalize everything & have tech & tools to help us.

[Christine Peters Creative @creative_peters]

#marketingconsultant #B2Bmarketing #fintech #wealthtech #marketingstatistics

[Christine Peters Creative @creative_peters]

Keep those smiley faces out of your prospects' email boxes & see if that changes your open rate. And of course, remember the power of personalization, practice good list management & consider the value of teasing a video to drive overall engagement. #B2Bmarketing #emailmarketing

[Christine Peters Creative @creative_peters]

Emojis in email subject lines for #B2Bmarketing? Not a good idea. 😀😬👎 In a few studies where emojis were used in B2C emails, negative sentiment increased. When it comes to business emails, emojis may trigger spam filters or generally create a feeling of confusion or distrust.

[Christine Peters Creative @creative_peters]

#marketingconsultant #B2Bmarketing #fintech #wealthtech #marketingstatistics

[Christine Peters Creative @creative_peters]

Communicating effectively internally with stakeholders & teams is critical to meeting metrics & achieving goals. Strong leadership is important to be sure the team is functioning the way it needs to, & collaborating for maximum impact. If you are in-between leaders, I can help.

[Christine Peters Creative @creative_peters]

Marketing teams must partner with other areas of the business, much like a puzzle piece fits in with the others. If one piece, or team is out of place your messaging may be off, you may miss sales goals, or your campaign may end up over budget.
#marketingconsultant #B2Bmarketing

[Christine Peters Creative @creative_peters]

In most high-performing firms, the marketers have dynamic relationships with many internal stakeholders.

Marketing should work with product experts, business development associates, technology teams, strategy groups, finance, compliance, operations, & the list goes on & on. #CMO

[Christine Peters Creative @creative_peters]

#marketingconsultant #B2Bmarketing #fintech #wealthtech #marketingstatistics

[Christine Peters Creative @creative_peters]

Hiring marketing muscle is the next best thing while you wait to find someone to fill the role full time.

#B2Bmarketing #marketingconsulting #fintech #wealthtech

[Christine Peters Creative @creative_peters]

You have to get things done, but don’t have anyone to do it for you. Your team is already spread thin, or you have no one with the right experience to help.

#B2Bmarketing #marketingconsulting #fintech #wealthtech

[Christine Peters Creative @creative_peters]

When your marketing leader quits unexpectedly, resigns, goes out on leave or decides to move into a new role, you may find yourself in an awkward spot...

Midway through a campaign, on the verge of a major product launch or planning for your firm's annual conference. Now what?!

[Christine Peters Creative @creative_peters]

Remember, if it's no longer relevant, it's no longer worth it. #marketingconsultant #fintech #wealthtech #B2Bmarketing

[Christine Peters Creative @creative_peters]

This is a common scenario that can cause firms to miss out on key opportunities.

Don't let your marketing strategy get stale. Instead, empower your teams to take decisive action, secure resources in advance and keep the goal of relevance in mind.

#marketingconsultant #fintech

[Christine Peters Creative @creative_peters]

At that point you may have to secure additional resources to actually get the work done, & that may take even more time...

Weeks turn into months & before you know it, the plan that was developed for last quarter has slipped a few months & is completely outdated. #B2Bmarketing

[Christine Peters Creative @creative_peters]

Is your marketing strategy still relevant? Firms often spend a lot of time developing a thoughtful marketing strategy, & then more time getting internal approval. When the plan is finally approved, it's time to execute.

#marketingconsultant #fintech #wealthtech #B2Bmarketing

[Christine Peters Creative @creative_peters]

Did you know that 91 percent of modern audiences prefer a personalized experience from brands?

This means that at every touch point possible tailoring your message or experience needs to be top of mind, and done the right way. #B2Bmarketing

Source: https://t.co/PTwfnFdz86

[Ficomm Partners @FicommPartners]

We’re rounding out our @wealth_mgmt Fireside Chat series 🔥 with Luke Winskowski from Thrivent Advisor Network, nominated for Innovator of the Year. There’s a lot to celebrate from the last year, but Luke is still looking ahead for what’s to come. #WMIA21